This is a Usabilla guest-post by Niko Nyman
I love good products. I love a kitchen knife that is perfectly balanced, I love it when someone transforms a product category by taking a fresh look at the process – the old way of doing things – and making it easier for everyone involved, I love a car so cleverly designed it has a light underneath the door to show me where I put my foot when getting out, I love a web app that draws me in without blocking my flow with four-step registration and a five-minute tutorial video, and I love great service from companies who empower staff to overcome customers’ problems. I love products with a great user experience, whether physical, digital or service-based.