Tag Archives: Gestalt Laws

Gestalt Laws finale: Simplicity, Symmetry, and Experience Design

Gestalt Laws finale: Simplicity, Symmetry, and Experience

We are back with our excursion to some useful basic principles when designing a website. In the previous two posts (Use Gestalt Laws to Improve your UX and Gestalt Laws: Optical illusions to improve your design) we talked about several Gestalt Laws and how it is convenient to implement or at least consider them before actually testing your website. This will be our last post on the topic, but before we come to a conclusion, we would like to introduce a few more Gestalt Laws: The Law of Simplicity, the Law of Symmetry, and last but not least the Law of Experience. Read the rest of this entry »

Gestalt Laws: Optical illusions to improve your design (Part 2) Design

Gestalt Laws: Optical illusions to improve your design (Part 2)

In our previous post ‘Use Gestalt Laws to improve your UX, we gave a short introduction to Gestalt Laws and the first two laws in the principle, the Law of Proximity and the Law of Similarity.

In this post we would like to introduce a couple of other useful Gestalt Laws: the Law of Closure, the Law of Good Continuation, and the Law of Figure and Ground.

Figure 1 - Law of Closure


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Use Gestalt Laws to improve your UX (Part 1) Design

Use Gestalt Laws to improve your UX (Part 1)

An overall good user experience is an essential aspect for creating a successful website. The term user experience seems to be a popular trend lately, but how can we describe user experience and how can we make sure to offer enough of it on our websites?

To keep it simple, user experience describes how users perceive a website, what kind of emotions they have when visiting a website, and whether or not they are motivated to return. This subjective experience is in a large part based on the visual appearance of a website.

Of course web design is its own field of expertise and one could claim that only experienced designers are capable of designing a good website and therefore provide the basis for high user experiences. There are some basic principles, though, that help not just professionals to design an appealing website – the so called ‘Gestalt Laws’.

Figure 1 - Law of Similarity (http://sensingarchitecture.com/tag/gestalt-principles/)

Figure 1 - Law of Similarity (http://sensingarchitecture.com/tag/gestalt-principles/)

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