Great usability centers on conversions. No matter how effective the lead generation campaign, or how advanced the marketing automation software, conversions require forms. Generally, the online customer experience of the form can make or break the conversion. Forms are absolutely
65% of consumers prefer social logins to forms. The statistics are hard to disagree with. Logging in has always been the bane of the browser (the human browser that is). Trying to access a piece of content, only to be
Many sites are designed to convert visitors into users by getting them to create an account. The sign-up form is the last hurdle a soon-to-be user needs to jump over, and it’s crucial that you make that hurdle as low
Not so long ago we’ve added ‘custom variables’ to our tests. We store every variable you specify in the URL of your test and include these variables and an unique participant id (pid) in your redirect URL. That might sound
In some cases it can be useful to add a survey to your test. Using a survey allows you to collect quantitative information from your participants. This information can be an interesting addition for the analysis of your test results.