Many sites are designed to convert visitors into users by getting them to create an account. The sign-up form is the last hurdle a soon-to-be user needs to jump over, and it’s crucial that you make that hurdle as low and non-threatening as possible. In this post I will provide design suggestions for solid sign-up forms for web services and applications. Many forms can be improved by making them more targeted, more persuasive, or by keeping them as brief as possible. I will use examples from my list of sign-up forms on Usabilla Discover that shine in these areas.
Tag Archives: form
Not so long ago we’ve added ‘custom variables’ to our tests. We store every variable you specify in the URL of your test and include these variables and an unique participant id (pid) in your redirect URL. That might sound a bit complicated, but enables you to store additional data for individual participants in Usabilla and to pass through data to other services as well. Let me try to explain with a simple example using a web form to submit data to a Usabilla test:
A simple web form
You can submit a simple web form to a Usabilla test. If you use ‘GET’ as method, the fields in your form are submitted as URL encoded variables. Example:
<form method="get" id="screener" name="screener" action="http://usabilla.com/rate/15927259904cb5afe7f3c00"> <label for="name">Name:</label> <input id="name" name="name" type="text" /> <label for="group">Group:</label> <select id="group" name="group"> <option value="A">A</option> <option value="B">B</option> </select> <input type="submit" value="Submit" /> </form>
This example form submits two variables (name and group) to a Usabilla test. The form input is stored together with the test data of your participant. At the end of the test the variables will also be attached to the redirect URL. This redirect URL could be another survey as well: read about combining Usabilla with a PollDaddy survey.
In some cases it can be useful to add a survey to your test. Using a survey allows you to collect quantitative information from your participants. This information can be an interesting addition for the analysis of your test results. For example, you might want to know the average age or the ratio of male and female participating in your test.
Embed a form or use the Redirect URL
You can embed surveys in your test with an iframe in the ‘Thank You’ page or simply redirect your users to the URL of your survey. If you redirect your users to an external form, we’ll add a variable ‘?ub_pid=#######’ to the redirect URL. This variable is the id of your participant, which can also be found in our data exports (‘subject’ in the XML, CSV, TXT files).