Tag Archives: feedback

exit-survey_conditional Announcements

New Feature: Adaptable Campaigns for Usabilla Live for Websites

It’s 2014, the internet is growing at a higher speed than ever before – and with it the importance of designing user friendly and engaging websites. For many industries, conversion rates have become a synonym for success.

Customer expectation, ability and needs evolve constantly. Trends come and go. Technology changes. At Usabilla, we never sit still – we believe in the power of continuous user feedback!

With Usabilla Live for websites, we provide you with the tools to ask your visitors what they think and feel whilst browsing your website. Create the best possible user experience, turn visitors into loyal users, and increase your conversion – by providing a strong customer voice.
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usabilla_live_devices Announcements

Record exposure of 2 Billion monthly displays for Usabilla Live

The team here at Usabilla has had an exciting 5 months. In September, we added focus to our efforts beyond Dutch borders, hiring country managers for France, Germany and the UK. A website redesign followed, adding both French and German language versions to cater for our ever growing international customer base.
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Announcing Usabilla Discover Announcements

Announcing Usabilla Discover

Every designer we know has a scattered selection of images, Evernote clippings, or bookmarks of inspirational design elements. We think collecting and curating UI elements on webpages can be much better and easier. That’s why we are happy to announce Usabilla Discover.

Usabilla Discover allows you to collect and curate UI elements, build and share your own UI library with HTML snippets (not just images) and follow other users for inspiration. Because every element is categorized and tagged, filtering is easy and powerful. For example, see positively rated headers by all users, or Yoeri’s favorite menus. You can also create and share your own lists with discoveries: see Paul’s quickly growing list overview, or my list of the best discoveries of the week.

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Screen shot 2012-06-27 at 3.11.51 PM Theory

From Plain User Testing to an Integrated UX Approach

This is a guest post from David Barker.

Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full potential of user testing can only be exploited within a wider UX strategy.

My first thoughts were that it is because user testing can be performed without making any change to the project lifecycle. It can be completed independently without affecting the project plan. In his book The inmates are running the asylum Alan Cooper makes a similar statement. He says: “The main reason why empirical user testing has been widely accepted in the high-tech business is that it fits easily into the existing sequence”.

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The Paradox Of Technology And 5 Ways To Avoid It Design

The Paradox Of Technology And 5 Ways To Avoid It

Does our life become easier with every new invention on the market? I don’t think so. New technology presents us with great possibilities and limitations at the same time. Let’s have a look at this quote:

  • The same technology that simplifies life by providing more functions in each device also complicates life by making the device harder to learn, harder to use. This is the paradox of technology.

— Donald Norman, The Design of Everyday Things (1988)

What Norman said about technology in 1988 is still valid today. Our economy, educational system and our social interactions have changed dramatically with available technologies. In order to stay competitive, products become more and more ingenious, their features adding up. The idea is to make our lives easier. But does it work?

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How the leading Dutch news network was improved with user feedback Demo UX Cases

How the leading Dutch news network was improved with user feedback

NU.nl, the biggest news network in the Netherlands, redesigned it’s website this year. The main objective of the redesign was to improve the overall user experience and retaining the clear presentation of content, which the website is known for. One specific goal was to direct more visitors from the homepage to the content that the news network offers on different topics. Annemarie Boon, usability specialist at Sanoma Media, used Usabilla in the process to achieve this goal. Thank you Annemarie, for being so kind to share your findings with us.

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Screen shot 2012-07-06 at 1.43.02 PM Demo UX Cases

Five Things You Can Test Under Five Minutes

Lets dish out some quick ways to test and improve your product. Long tests with a lot of tasks certainly can have their place (for example in the early stages of a design). However, many of our customers are improving their website by running multiple, recurring, and short tests.

Recurring tests are easy to setup and manage. They are of the ‘set and forget’ type. Participating only takes a couple of minutes and is fun to do. It’s also a good example of agile design: small improvements can be made to the existing product quickly. Can’t you just taste the low hanging fruit?

On to the examples!

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img_3 How-tos

The Perfect Task: Optimizing Usability Tasks And Questions

Automated remote usability testing is a very simple and efficient way to gather feedback on digital interfaces – if done correctly. When you do usability testing automated AND remotely, it’s good to keep in mind that the participant is missing some common communication channels. You ask participants for feedback, but you can’t see their faces, while your participants can’t ask any questions to express discomfort or uncertainty. When you’re aware of these limitations you’re able to compensate for  it by carefully designing your test questions.

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