As usability professionals, we love to understand what makes a website or interface ‘feel’ right. While usability testing remains an indispensable tool in ironing out our interface’s bottlenecks, new insights into the ways in which people process information are always welcome. What brain circuits are sparked when someone interacts with our work? And how do these processes guide further courses of action?
Currently, one of cognitive psychology’s most treasured topics is processing fluency. It’s a simple concept, yet amazingly powerful in creating interfaces that work. Let’s dig in. Read the rest of this entry »
We’ve been working hard behind the scenes here at Usabilla to provide you with the best possible tool for collection and analyzing user feedback. Usabilla and our products never stand still as we continuously update, adapt, and redefine the standard in user feedback.
This past month has been a busy one as we bring you 4 great new features to help get the most out of your site and its visitors:
New Graph Export for Usabilla Live campaigns
Additional categories for your data exports: Device and feedback types
Privacy statement integration on feedback form and campaigns
“The simplicity and intuitive design of Usabilla Live makes it very easy to use. This allows us to integrate Usabilla into the daily workflow of our organization – something we couldn’t manage before with Kampyle.”
It’s 2014, the internet is growing at a higher speed than ever before – and with it the importance of designing user friendly and engaging websites. For many industries, conversion rates have become a synonym for success.
Customer expectation, ability and needs evolve constantly. Trends come and go. Technology changes. At Usabilla, we never sit still – we believe in the power of continuous user feedback!
With Usabilla Live for websites, we provide you with the tools to ask your visitors what they think and feel whilst browsing your website. Create the best possible user experience, turn visitors into loyal users, and increase your conversion – by providing a strong customer voice. Read the rest of this entry »
Today we announce the release of Usabilla’s latest product: Usabilla Live for Email. Our website feedback tool, displayed more than 4 Billion times each month, has evolved into email. Read the rest of this entry »
Every designer we know has a scattered selection of images, Evernote clippings, or bookmarks of inspirational design elements. We think collecting and curating UI elements on webpages can be much better and easier. That’s why we are happy to announce Usabilla Discover.
Why is it people are so keen to embrace user testing but reject other user experience design techniques? I have asked myself this question on many occasions. Especially given that the full potential of user testing can only be exploited within a wider UX strategy.
My first thoughts were that it is because user testing can be performed without making any change to the project lifecycle. It can be completed independently without affecting the project plan. In his book The inmates are running the asylumAlan Cooper makes a similar statement. He says: “The main reason why empirical user testing has been widely accepted in the high-tech business is that it fits easily into the existing sequence”.
Does our life become easier with every new invention on the market? I don’t think so. New technology presents us with great possibilities and limitations at the same time. Let’s have a look at this quote:
The same technology that simplifies life by providing more functions in each device also complicates life by making the device harder to learn, harder to use. This is the paradox of technology.
— Donald Norman, The Design of Everyday Things (1988)
What Norman said about technology in 1988 is still valid today. Our economy, educational system and our social interactions have changed dramatically with available technologies. In order to stay competitive, products become more and more ingenious, their features adding up. The idea is to make our lives easier. But does it work?
NU.nl, the biggest news network in the Netherlands, redesigned it’s website this year. The main objective of the redesign was to improve the overall user experience and retaining the clear presentation of content, which the website is known for. One specific goal was to direct more visitors from the homepage to the content that the news network offers on different topics. Annemarie Boon, usability specialist at Sanoma Media, used Usabilla in the process to achieve this goal. Thank you Annemarie, for being so kind to share your findings with us.