Tag Archives: Facebook usability

Screen shot 2012-05-25 at 9.05.04 AM Demo UX Cases

User Feedback on Facebook pages: 8 ways to optimize

Do you want to know how you can improve the UX of your Facebook page? Customizing your Facebook page is a challenge because a big part of the design is already there. The limited insights that Facebook offers into your page statistics provide little evidence on which to base your design decisions. That’s why we conducted a remote usability test of the Facebook pages of eight of the world’s most popular brands. Based on the results, we offer eight tips that can help improve the conversion of your Facebook page and get you more ‘Likes’.

Why does this page do well? We'll explain in a minute.
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