Tag Archives: ethics

cover Emotional Design Theory

Web Designers Should Just Become Designers: an Interview With Don Norman

Donald Norman is one of the world’s most influential designers and writers about design. We are big fans, and really proud that Anneke could talk to him about his books, the future of designing for the web, emotional design, the balance between design as an art-form and as a form of marketing, and much more.

'Emotional Design' by Donald Norman - a must read

'Emotional Design' by Donald Norman - a must read.

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Screen shot 2012-06-27 at 3.17.23 PM Theory

Anyone Can Design, Only a Few Can Be Good

Design has never been more accessible than at this moment, and design is getting more and more accessible. Not only are design tools more user friendly, design thinking is a skill-set that is used from call agents to CEO’s. This is a very good thing, it makes that almost everything we see, hear, feel, taste or use is designed. As a designer this makes me happy.

What doesn’t make me happy, is a bad design. Which is exactly the downfall of the design age we live in, everything is designed, but only a few things are designed by actual designers. And you can tell when it’s not designed by a designer, even if it’s not that poor.

A good designer is ethical by definition

Image source: http://darkpatterns.org

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