Tag Archives: emotional

2013_08_22_featured Design

5 Ways How Whitespace Affects The User Experience

Whitespace is becoming an increasingly popular design element for websites. The term was originally coined in print design and describes “the absence of text and graphics”. At the same time, whitespace is more than an empty space. It’s also “the overall airiness or density of the page including space between lines of type (leading), text offset around graphics, size of margins, and heaviness or lightness of the fonts”.

In web design, whitespace can be defined in a similar way. The only difference is that it doesn’t have to be white. Rather, whitespace comes in forms and colors. Consider it the opposite of your content. Whitespace can create a structure, carry meaning, and guide the user, but it doesn’t attract attention to itself.
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cover Emotional Design Theory

Web Designers Should Just Become Designers: an Interview With Don Norman

Donald Norman is one of the world’s most influential designers and writers about design. We are big fans, and really proud that Anneke could talk to him about his books, the future of designing for the web, emotional design, the balance between design as an art-form and as a form of marketing, and much more.

'Emotional Design' by Donald Norman - a must read

'Emotional Design' by Donald Norman - a must read.

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