Tag Archives: emotional design

2013_09_02_featured_image Design

Does Your Website Design Appeal To The Right People?

So you have a website – and you know who you want your target group to be. Great. But how do you make sure you design your site for the right kind of people? How do you make sure to attract people that not only like your product – but that have the right age, lifestyle, or even money to buy it?

Obviously, your product already does a lot of the work. People who don’t like it, or who don’t think it will fit their current life situation, probably won’t be the majority of your visitors. Or will they? Do they even know they probably cannot afford your product? Do they know you are targeting a different age group? Or different gender?
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2013_01_emotional_case_study_featured Demo UX Cases

UX Demo Case: The Effects Of Emotional Design

Emotional design becomes increasingly important on the web. More and more companies try to add a personal touch to their site to express personality, engage visitors and illustrate their content. Out of curiosity, we set up a quick visual survey with Usabilla to find out what effects emotional design elements really have on your visitors.
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2012_12_slugbook_featured Design

Case Study: How SlugBooks Rebranded Through Emotional Design

This is a guest post by David Miller

Emotional design, the trend of integrating UX elements with the primary goal of prompting user emotion (humor, trust, etc), is becoming an increasingly popular trend in user interface design.

If you own any part of the design or development process of a website or app, and you feel like you’re missing that extra hook to keep users coming back, emotional design might be an angle worth exploring. My name is David, I’m the founder of SlugBooks: a kayak for college textbooks (our users save money by comparing prices on their college textbooks). In this article I’ll be sharing the evolution of our website design, and the various strategies we used to build emotion into our product.
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2012_11_typo_featured Design

15 Practical Tips How To Use Typography For Emotional Design

Typography is an essential part of any website. There is no doubt about it. Websites usually offer information and the easiest way to present this information is through text. Besides, “people who are reading a well typeset page are more engaged in the experience and find that time flies by faster.” Good typography is not only a convenient carrier for information, it can also help to engage our website visitors.
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2012_01_featured_background_images Design

How Full Page Background Images Affect The User Experience

The user experience of a website has gained quite some importance in the last couple of years. A website is expected to be functional, reliable, and efficient nowadays. Besides these basics, it also needs to be engaging and fun. In order to stand out from your competitors and to make a lasting impression, you need to offer your visitors an experience worth remembering. You need to make sure they actually enjoy your website.
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2012_09_featured_left_right Design

How The Left/ Right Brain Theory Improves The User Experience

Sometimes, it’s very easy to convince us. Be it in a discussion with friends, when buying a new pair of shoes, or when searching for a web service on the the Internet, if our intuition tells us to go for it, we feel confident that we are making the right decision. Then, other times, it seems like our intuition deserts us and it takes a lot more convincing to win us over for something.

It’s not a secret that our brains are capable of two different types of thinking. While the “left brain” can be considered rather objective, focusing on logic and analytics, the “right brain” is more subjective, emotional, and intuitive. Whether we use the left or the right part of our brain does not only affect our decision making, but also the way we perceive a website and how we interact with it.
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1307712309_Smartphones Theory

How Emotions Can Make A Brand Rise And Fall

This is a guest post by Melonie McLaurin.

To say that Apple invented the smartphone is a controversial statement, given that RIM’s Blackberry already had a strong foothold before the iPhone arrived. Yet everyone knows it is true, before the iPhone, there was nothing like it. It was a dubious sell from the beginning; what seemed at first to be a strange new iPod that could also handle calls, text messages, and email launched an entire mobile industry.

Now, smartphones are everywhere and Apple no longer dominates the market. Over 900,000 daily activations of mobile devices powered by Google’s Android operating system is proof of that. Even Microsoft has started moving in with Windows Phone, and it is rumored that Facebook will soon introduce a social smartphone. With so many choices, what is it that keeps iPhone devotees loyal to Apple?
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featured Design

6 Guidelines For Designing 404 Error Pages With A Positive Impact

It goes without saying that the best way to go about errors is to avoid them. People neither have the time nor the nerves to deal with technical problems, while browsing your site with a certain goal in mind. So you should do everything in your power to avoid errors.

Yet, there is little you can do about the unexpected. No matter how hard you try, some users will run into a dead end at some point. It might or not be your fault, but you should be prepared for when it happens.

Customized 404 error pages have become the rule. We see them almost every time that we try to visit a broken or non-existing link. Webmasters have realized that classic 404 error messages can have a negative impact on the user experience. They are negatively phrased, boring and for most people too technical to truly understand. Customized error pages on the other hand can have a positive impact.
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