Emotions become increasingly important on the Web. While good usability has become a common standard, the user experience of a website has turned into a major distinguishing factor. People no longer want to solve boring tasks on your site, they want to be entertained and experience pleasure while finding answers to their questions.
Happy website visitors are more creative, can better navigate your website, and are more likely to become loyal customers. That’s why we have developed Usabilla Live: Optimize your website for emotions by allowing visitors’ feelings to become actionable indicators for a better user experience. With a focus on the user experience, you not only make your visitors happy, you can also increase your conversion rates.
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