Tag Archives: Don Norman

visceral_design Design

Not Just Pretty: Building Emotion Into Your Websites

This article was originally and in full length published on Smashing Magazine. Please visit the original source for the entire text, including many visual examples.

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.

We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential. Instead of using the Internet on our terms, we adapted to its technical and, at first, impersonal nature. If it wasn’t for visionary contemporaries such as Don Norman or Aarron Walter, we might still be focusing on improving processes, neglecting the potential of emotional design.
Read the rest of this entry »

ford_featured Design

Usability Has Become A Commodity

  • Heretical or not, it is time to have more pleasure and enjoyment in life. Although the cognitive analyses of usability and function are important, so too is the affective analysis. Let the future of everyday things be ones that do their job, that are easy to use, and that provide enjoyment and pleasure.

– Don Norman

I couldn’t say it any better than Don Norman. There is no questions that the usability of a user interface (UI) will continue to be essential for the success of a product. Only due to technological progress and common usability standards, people will be more likely to notice its absence rather than its presence. Usability has become a commodity and is no longer a distinctive feature. Something less tangible has taken its place: The user experience.

Read the rest of this entry »

Screen-shot-2012-01-03-at-10.52.14-AM Design

Not Just Pretty: Balancing Emotion and Function

In web design, getting the usability right used to be major goal. Now that most designers seem to master this goal, usability has become like a commodity: As basic requirement for a functional website, we find its presence throughout the Web. This shift of attention has created space in the field of web design and visual design has regained its central position. However, visual design in its new definition embraces more than just looking pretty. Don Norman split it into three levels; visceral design, behavioral design, and reflective design. Together the three can reveal the full power of visual design and guide you to a successful website.

Read the rest of this entry »