Tag Archives: Design

featured Theory

Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
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features How-tos

Establish A Killer Ecommerce Presence: What You Need

Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials:
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featured How-tos

How to Crack The Code to an Intuitive Landing Page

A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.

That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals.
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featured Design

Well Designed Product Pages

When working on an ecommerce site, one of the places sapping lots of time and energy is in getting the product page to be just right. There are a number of elements that tend to perform well on product pages, by giving potential customers useful information and by showcasing the product well. Yet there are some that make for a better, more useful product page. As a result, making for happier customers.

So, without further ado, let’s have a look at some of the features that improve product pages.
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google skeominimalism Theory

The Skeuomorph is Dead, Long Live the Skeuomorph

2013 saw a new king of design take the throne. This has been the year of Flat Design. 2012 ended with Microsoft bringing Flat to the mainstream with Windows 8, and Apple revamped iOS a year later. Casting away their skeuomorphic principles of old and refreshing the interface with a Flat approach.

As one of the defining design events of the year, this exemplified the changing trend of digital design. Apple, formerly so staunch in their support for skeuomorphic design under Steve Jobs, opting for the popular kid.
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featured Design

Contact Pages – Good vs Bad

A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
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2012_10_featured_product_pages Design

Better Product Pages: Turn Visitors Into Customers

The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible.

Once people visit your website, make sure to attract their attention. If you have managed to draw them in, you will need to introduce the product within a few seconds. According to last year’s Google Analytics benchmarking report, bounce rates in the US were as high as 42.5 percent. If people don’t understand what you are offering them or how it works, they will lose interest quickly. Show them that your product is just what they want, that it’s useful and that it adds some kind of value to their lives.
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2012_08_07_featured Theory

Wireframes: From Bar Napkins To Prototypes

This is a guest post by our friend Mike Hughes

Some of my best ideas were conceived and communicated using a sharpie and a bar napkin. Unfortunately, some of my best ideas were obliterated by a sweaty beer glass.

I’ve also walked into conceptual reviews with exquisitely detailed, working prototypes only to have the review go something like this:
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2012_07_02_featured Theory

Why The User Experience Can Or Cannot Be Designed

This is a guest post by our friend Paul Olyslager.

It seems an endless discussion whether the user experience can or cannot be designed. The difficulty of the discussion lies in the level of abstraction. I believe that is because everything is an experience and everyone is a user. There is no standard definition, nor consensus among the practitioners, of what experience design really is.

In this article I hope to shed some light on the issue. I will share my thoughts about the difficulties to design the user experience and give some practical tips how to overcome this challenge.
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