Tag Archives: Design

trafficlights Design

Idiot Buttons: The Placebo in UX Design

Users love control. Even in an automated world, our user wants to control the machine. To know that it is under their bidding, and to know it is serving their needs.

Yet, in an age of ever more intuitive interfaces, control is slipping out of the user’s hands. Reduced inputs leave our user only a bystander.

The placebo prevents this. The placebo places control back into our users hands. Yet, the placebo does nothing.
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ID-10069792 Theory

Innovation and Usability: Striking a Balance

In a sense, success in online or software product management comes down to one word: innovation.
Discovering and implementing ideas is what drives success. The very word “innovation” is on the rise; as a recent comparison by Scott Burkun shows, the word “has undergone a steady and sharp increase in its appearance in print formats over the last fifty years”.

But does innovation come at a cost? Innovations can only be useful if they reach customers. And the key to reaching, and onboarding, these customers, is not only innovation – it’s usability.

New and returning users of your product don’t want to deal with constant updates or fixes – they want a product that works. If they already know how to use the service, they don’t want to have to learn something new.

So how to balance innovation with usability?
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thumb zone featured Design

Designing for Thumbs – The Thumb Zone

Thumbs. The very instrument that makes us human. Separating us from our pet cats and dogs. Passed down through the generations, our thumbs have allowed us to do all manner of things; from gripping wooden clubs, to navigating our smartphones.

In modern life wooden clubs are rarely called upon, unfortunately. Yet all too often we find ourselves standing with phone in one hand, interacting, exploring, talking and texting with our thumbs. Thumbs are more relevant than ever..!
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featuerreed Links

The Best UX Articles of June 2014

So, summer is here… apparently. Amongst the sporadic showers you’d be forgiven for thinking you’ve travelled back to spring. Such is life in northern Europe. Regardless, we’ve done just that here, perhaps in a vague attempt to remember the glorious weather of last month.

With so much quality content out there, we take one more look back at June 2014. We’ve compiled the 5 best articles from June we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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ux-vs-ui-dev-skills-simple Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
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freatured Theory

Why UX may kill UX

Those of us in the UX industry have never had it so good. It’s an industry buzzword. Companies are opening new UX departments left-right and centre. Supply is struggling to meet demand – it’s great. Great to be riding the wave of this acceptance and subsequent growth.

This change of focus to user centred design with UX at its core – together with ever improving technologies and development standards – has created an online experience more alive and immersive than ever before.
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featured Theory

Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
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features How-tos

Establish A Killer Ecommerce Presence: What You Need

Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials:
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featured How-tos

How to Crack The Code to an Intuitive Landing Page

A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.

That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals.
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