Tag Archives: Design

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3 reasons why Cookies are the future of Personalised Experiences

The cookie has been long lamented as a marketer’s weapon. A tool used against the user in aid of underhanded promotional tactics, to collect (and even distribute) personal data without knowledge nor consent.

To us lucky EU members, this rampage was brought to an attempted halt May 2011. The Cookie policy brought in aiming to teach web users what was happening to their online data, what companies were doing with it. Allowing users to opt out of cookie storage. Now a by-word for advertising, despite sweet comparisons the cookie has bittersweet connotations to many.

Yet, not all hope is lost. Many believe that this year – 2015 – is the year the cookie strikes back. A year in which the cookie will banish its past misuse, and move towards a friendlier future.

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keep it simple Design

7 Tips to Guarantee Easy Tablet UX

UX designing for tablet users is becoming more and more critical.

Not only has there been a significant increase the number of tablet users in recent years, but 79% of tablet users nowadays are using tablets at home – more than ever before.

That is why designing for tablet users means designing for customers who are not “on-the-go” like smartphone users, but ones who are most likely to use multiple devices simultaneously throughout their day.
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featured Design

Why Designing for Usability Just Isn’t Enough

Why aren’t fanny packs more popular?

In terms of function, they’re incredibly useful — they have enough room to hold all your everyday items, and their location on the body is perfect for quick and convenient access, not to mention weight distribution that allows you to forget you’re carrying anything. Plus, they’re a lot safer for your money in protecting against pick-pockets or purse-snatchers.
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The Best UX Articles of March 2015

It has been a while since of these monthly round-ups, and for that we can only apologise! We hope this month’s version more than makes up for that as you sit indoors, sheltering from the torrential spring rain outside… (maybe that’s just Amsterdam).

With so much quality content out there, we take one more look back at March 2015. We’ve compiled the 5 best articles from March we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
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Artboard 1-1 Theory

The Great UX Race Intensifies – Web UX improved 2% in 2014

The internet’s quality has improved immensely these past few years, it goes without saying. The sites we frequent, the content we digest – everything is simpler, easier, and faster. Websites, brands, and designers are putting the user, the customer, first. This user centered approach isn’t new, but finally hit the mainstream with force.

CEOs are realising the profit potential of happy customers. Great user experiences = Happy customers = $$$. A simple equation.

This user centric focus has ensured online experiences are only improving. We’ve talked at length about the growth of the UX designer, but what are the causes & consequences?
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Screen Shot 2014-12-09 at 13.06.48 Theory

3 Ways In Which Fluency Psychology Will Shake Up Usability Design

As usability professionals, we love to understand what makes a website or interface ‘feel’ right. While usability testing remains an indispensable tool in ironing out our interface’s bottlenecks, new insights into the ways in which people process information are always welcome. What brain circuits are sparked when someone interacts with our work? And how do these processes guide further courses of action?

Currently, one of cognitive psychology’s most treasured topics is processing fluency. It’s a simple concept, yet amazingly powerful in creating interfaces that work. Let’s dig in.
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The Best UX Articles of October 2014

The days are getting shorter, the nights longer and the clocks have now retreated an hour. With leaves are scattered around, autumn is well and truly here. Not to worry, we’ve brought together our favourite UX articles of the last month to provide some relief from the thought of winter.

With so much quality content out there, we take one more look back at October 2014. We’ve compiled the 5 best articles from October we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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coverrrrr Announcements

Adapting to Users with Responsive Interfaces

Over the past two years, responsive design has risen from niche technology, to an essential part of web design. We’re at a stage where if your site isn’t adapting to fit the screen – to fit the device – it’s outdated. This is the responsive revolution. The movement towards a more adaptive – a more intelligent – web.

Responsive design needn’t only be a cure for site formatting. Responsive design allows us to be… Responsive. Allows us to respond to our users. It opens the door for exciting new technologies. Interfaces can be fine-tuned for the individual, making use of location and other metadata.
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