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Yoeri Hokken: Great Designs Need Great Ideas Design

Yoeri Hokken: Great Designs Need Great Ideas

A couple of days ago I came across the following quote on Web Design Mash. I couldn’t help but pausing and thinking about these words. They are so true. A design itself seldom goes down in history, but the idea behind it does.

  • To create a memorable design you need to start with a thought that’s worth remembering.

— Thomas Manss

Where do these memorable thoughts come from? Do great designers just naturally have great ideas or is there more to it? A while back, I talked to our head of design, Yoeri Hokken, about his personal approach to design. This chat was very interesting and we got a bunch of insights into how Yoeri goes about a new design. Now, I pulled Yoeri away from his sketches once more and asked him to help me solve the mystery of inspiration. Here are some questions I asked and again, very insightful answers.

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