Tag Archives: decoy

Best of Usabilla 2011: A Roundup of Our Favorite Posts Theory

Best of Usabilla 2011: A Roundup of Our Favorite Posts

What a year it was! While working on some very cool stuff we have to show you in 2012, we also have some time for introspection. Hereby an overview of our favorite articles. We had a lot of fun making the blog what it is now, and are eager to keep at it in the new year. Thank you so much for reading, and stay tuned for a lot more!
Read the rest of this entry »

Screen shot 2012-07-06 at 2.02.39 PM Demo UX Cases

A user test on decoy pricing: steer decisions and increase conversion

Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:

Read the rest of this entry »