Welcome to part 2 of this article on how Hofstede’s cultural dimensions theory can help us understand what makes cultures so different from each other — and how we can become more sensitive when designing for a cross-cultural user experience.
Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what
Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural