Tag Archives: CTA

FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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2013_02_CTA_featured Design

6 Key Factors To Consider When Designing A Call To Action Button

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
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2013_01_featured_paypal Design

What Is The Best Call To Action Phrase For You?

When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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