Good design has to live up to many expectations. Design translates features into a visual interface, and ideally it manages to do so in a logical and usable way. As if that’s not enough, design also needs to be appealing.
Personality is one of the major factors to influence web credibility. We love the feeling to actually interact with a real person, rather than a machine. The design of a website and the personality that comes with it can trick
Not very long ago, when looking for information, we turned to sources like books or maybe our parents and grandparents. These are sources that we knew were reliable from experience or simply by sensing the superior aura of a library.
Do you believe to be an empowered Internet user? You use the Internet as a source for information and your decisions are solely based on this information and your own conviction? If you answer this question with “yes, absolutely”, I’m
Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light
As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in
Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions
User Experience diagram, originally uploaded by Paul Veugen. User Experience is more than only usability. The above image is based on Peter Morville’s UX honeycomb and illustrates six basic elements of user experience. These six elements are divided into an