Tag Archives: copywriting

2012_09_featured_readability Theory

8 Guidelines For Better Readability On The Web

While multimedia is becoming increasingly popular on the Web, there is no way around classic text to effectively communicate with your visitors. I admit, the Internet has been around for awhile now and you might think: “Text, don’t we all know by know how to handle it?” And I agree, we’ve had enough time to internalize the basics about written web content. For some reason, however, there are plenty of sites that still struggle with their text presentation.

A while back we looked at how to write successful web content and we gained insights into how to make content targeted, attractive, and effective. Now, let’s zoom in closer and look at how you can make sure that your content is readable. Did you know that reading online is 25 percent slower than reading from printed material? According to a study by Nielsen, your visitors read only between 20 and 28 percent of the words on your site.
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featured Links

Our 5 Favorite Articles On UX (May 2012)

As community manager and writer at Usabilla, I stumble over quite a number of interesting articles every day. Whenever I read something interesting, I tweet or retweet it in the hope that more people will see and enjoy it. Now, twitter can be a tricky thing. People easily miss your stuff, especially if you are not persistent enough to tweet the same link over and over.

Today it’s the last day of the month and we would like to share with you our favorite articles from this month. Let me give you just a brief summary on each of them and then let you decide for yourself if they are worth your time. I bet they are, though.
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