Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:
Tag Archives: conversion
We had a long and very exciting day yesterday in Cologne. The 6th Design for Conversion was very well put together. The interesting and broad talks on the how and the why of persuasive design on the web gave enough ammunition to get our hands dirty in the real life case.
We met some nice people that we will definitely see again.
For now, we will leave you with some pictures below. Thanks all!