Tag Archives: conversion rate

uytre How-tos

All about Conversion Rates

Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.

Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust.
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2013_06_17_featured_2 Theory

10 Ways How To Get Feedback From Your Online Customers

User feedback is important if you want to create something users will love. This holds true for any product – offline and online. However, sometimes, user feedback is not only important – it’s essential. Maybe even crucial for the success of a whole business.

Ecommerce is all about getting your visitors to spend money in your webshop. Obviously, there are many aspects that are important here. You need to have your marketing in place, you must sell the right kind of products for a reasonable price, and your visitors have to trust your site before they even consider to whip out their credit card.
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2012_08_28_featured Design

A Showcase Of Beautiful And Clever Landing Pages

This is a guest post by Alex Black.

You can have an incredible, brilliantly coded and stunningly useful product that solves people’s problems – but if your landing page is awkwardly designed, complicated or hard to navigate, then you are probably leaving money on the table. Landing pages that aren’t as intuitive, persuasive or as nicely designed as they are likely to have lower conversion rates. This means fewer people will try out and eventually buy your product, or even tell friends about it.
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Screen shot 2012-06-27 at 3.45.33 PM Theory

The Usability ABC – part 5

Today I’ll complement our Usability ABC with five online marketing related terms. Even though the online marketeers among us are most certainly familiar with the terms, for those who aren’t these definitions might come in handy: SEO, traffic, Conversion rate, Weblog, Unique site visitor. Again, these items are added to our growing page of usability terms.

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