This is a guest post by Alex Black.

You can have an incredible, brilliantly coded and stunningly useful product that solves people’s problems – but if your landing page is awkwardly designed, complicated or hard to navigate, then you are probably leaving money on the table. Landing pages that aren’t as intuitive, persuasive or as nicely designed as they are likely to have lower conversion rates. This means fewer people will try out and eventually buy your product, or even tell friends about it.
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