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Design
The web of 2013 is complex and ever-growing. In January, there were already 13.81 billion indexed web pages worldwide. That makes 13,810,000,000 web pages — which is a lot. But not only the number of websites has skyrocketed, they have also become a lot more complex. New technologies allow for new trends. New trends result in new standards. New standards create rising expectations among users.
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Design
Web design is much more than just the appearance of a website. It also includes other aspects, such as the choice of content, your tone of voice, or how much fun users have on your site. In other words, the content of a website influences how we perceive the design. That’s why I consider these rather practical aspects content premises in web design. If you can’t convince people with your content, you will have a hard time to do so with your design. I put together a selection of seven tips that will help you build a solid foundation for your design.
Theory
What do you know about communication? Let’s take a closer look at this topic and find out how communication models can be helpful when it comes to web content. Communication models help you understand the basic rules of communication. Based on this understanding you can analyze different forms of communication and improve your content. We will briefly introduce three interesting communication models and try to put them in line with good web content.
Figure 1 - One of the three communicational models