Tag Archives: content marketing

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5 Reasons To Outsource Search Engine Optimization

In this guest post Alexis Thompson shares with us her thoughts on outsourcing SEO work.

The Business Process Outsourcing Industry has been growing since the start of the new millennium. A lot of giant businesses, such as Coca Cola, have been outsourcing some of their business processes to third party services providers. In this article, we will talk about five reasons why outsourcing SEO work is good and why you should consider it, too.

1. SEO requires expertise

Search Engine Optimization (SEO) is not as easy as you might think. If you’re a beginner in the world of internet marketing and not specialized in SEO, don’t make the mistake and consider yourself an expert. SEO can be a very complicated subject that won’t work successfully if you have only little knowledge about it. It’s greatly recommended to hire an SEO professional, leaving important decisions to the real “king of the trade”. External SEO specialists not only have the required expertise in the field, they also work with the latest and most effective SEO marketing tools for more refined improvements.

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10 Useful Tips For Writing Better Web Content

Marketing has many different facets, but at the end of the day it all comes down to one thing: Define your target group, find out where to reach them and come up with something that gets their attention.

The same applies for content marketing. A lot of companies, especially those with limited budget, choose to attract visitors and potential customers by building a community around their brand or product. Quality content is traded with the favor of sharing and spreading the word among peers, attracting a steadily growing audience.

Writing successful and targeted web content isn’t rocket science, but it requires some feeling for language, a handful of practical tips, and lots of practice. Based on my experiences as writer and content marketer, I’d like to share with you 10 useful tips for writing better web content.
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