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Usability Has Become A Commodity

  • Heretical or not, it is time to have more pleasure and enjoyment in life. Although the cognitive analyses of usability and function are important, so too is the affective analysis. Let the future of everyday things be ones that do their job, that are easy to use, and that provide enjoyment and pleasure.

– Don Norman

I couldn’t say it any better than Don Norman. There is no questions that the usability of a user interface (UI) will continue to be essential for the success of a product. Only due to technological progress and common usability standards, people will be more likely to notice its absence rather than its presence. Usability has become a commodity and is no longer a distinctive feature. Something less tangible has taken its place: The user experience.

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