With the Republican Party presidential primaries of 2012 fully underway, we decided to test the home pages of the Republican Party candidates: Mitt Romney, Rick Santorum, and Newt Gingrich. We focussed on the travel sector, banks and online retailers in previous cases, and we were excited to look into politics. The pages need to have a different appeal, which leads to different design decisions. Most of the time, it needs to communicate a sense of urgency and action to get more people to help with the campaign. We believe the feedback of our users led to interesting findings and helped us understand how the home pages of politicians differ from other websites. Download the full report on the UX of Republican Party candidates’ home pages
Tag Archives: casestudy
It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18.7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010. With the holiday shopping season upon us, we decided to test eight big online retailers in the lead up to Black Friday. Online retailers need to provide a pleasurable online customer experience by embracing the importance of usability and a good User Experience (UX). This gives us an opportunity to look at the similarities and differences of a large number of retail sites that all offer the same kind of service.
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