Tag Archives: case

Screen Shot 2012-04-16 at 21.23.25 Demo UX Cases

User Experience Report: The 2012 Republican Party Candidates’ Home Pages

With the Republican Party presidential primaries of 2012 fully underway, we decided to test the home pages of the Republican Party candidates: Mitt Romney, Rick Santorum, and Newt Gingrich. We focussed on the travel sector, banks and online retailers in previous cases, and we were excited to look into politics. The pages need to have a different appeal, which leads to different design decisions. Most of the time, it needs to communicate a sense of urgency and action to get more people to help with the campaign. We believe the feedback of our users led to interesting findings and helped us understand how the home pages of politicians differ from other websites. Download the full report on the UX of Republican Party candidates’ home pages

Read the rest of this entry »

appeals Demo UX Cases

How Beauty Brands Seduce You With Emotional Design

In order for you brand or product to be successful, you need to appeal to your target group. There are countless appeals you can use: fun, friendship, relaxation, luxury, beauty, or sex, to name only a few. As long as it’s reasonably linked to your brand, anything can be used to draw attention to your website. With clever use of appeals, you can draw your customers in and take charge of their will. I admit this sounds a little scary, but really it is rather helpful for everyone designing for the Web.

Read the rest of this entry »

The UX of 8 Leading Retail Sites Demo UX Cases

The UX of 8 Leading Retail Sites

It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18.7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010. With the holiday shopping season upon us, we decided to test eight big online retailers in the lead up to Black Friday. Online retailers need to provide a pleasurable online customer experience by embracing the importance of usability and a good User Experience (UX). This gives us an opportunity to look at the similarities and differences of a large number of retail sites that all offer the same kind of service.
Read the rest of this entry »

Screen Shot 2012-05-08 at 1.17.06 PM Demo UX Cases

Enrich your Usabilla feedback with Wufoo surveys

Do you want to power-up your Usabilla test results? You can easily do so by hooking up a Wufoo survey to your test. Set up a form in Wufoo and redirect users to the URL of your test. You can include their answers in the URL and store these with your Usabilla test results.

Let’s have a look at a brief example case to see how simple it is to exchange data between Wufoo and Usabilla.

Read the rest of this entry »

How the leading Dutch news network was improved with user feedback Demo UX Cases

How the leading Dutch news network was improved with user feedback

NU.nl, the biggest news network in the Netherlands, redesigned it’s website this year. The main objective of the redesign was to improve the overall user experience and retaining the clear presentation of content, which the website is known for. One specific goal was to direct more visitors from the homepage to the content that the news network offers on different topics. Annemarie Boon, usability specialist at Sanoma Media, used Usabilla in the process to achieve this goal. Thank you Annemarie, for being so kind to share your findings with us.

Read the rest of this entry »

Screen shot 2012-05-25 at 9.05.04 AM Demo UX Cases

User Feedback on Facebook pages: 8 ways to optimize

Do you want to know how you can improve the UX of your Facebook page? Customizing your Facebook page is a challenge because a big part of the design is already there. The limited insights that Facebook offers into your page statistics provide little evidence on which to base your design decisions. That’s why we conducted a remote usability test of the Facebook pages of eight of the world’s most popular brands. Based on the results, we offer eight tips that can help improve the conversion of your Facebook page and get you more ‘Likes’.

Why does this page do well? We'll explain in a minute.
Read the rest of this entry »

The Vampire Effect: Sucking attention away from content Demo UX Cases

The Vampire Effect: Sucking attention away from content

Senior drama critic at The New Yorker John Lahr once exclaimed:

“Society drives people crazy with lust and calls it advertising”

Does this craziness translate into sales? Can sexual stimuli interfere with the effectiveness of an ad? After all, most of us like to look at sexy models in sexy lingerie, don’t we? Let me show you how a remote test can shed light on these questions.

Lavazza's titillating ad

Read the rest of this entry »

Screen shot 2012-07-06 at 1.43.02 PM Demo UX Cases

Five Things You Can Test Under Five Minutes

Lets dish out some quick ways to test and improve your product. Long tests with a lot of tasks certainly can have their place (for example in the early stages of a design). However, many of our customers are improving their website by running multiple, recurring, and short tests.

Recurring tests are easy to setup and manage. They are of the ‘set and forget’ type. Participating only takes a couple of minutes and is fun to do. It’s also a good example of agile design: small improvements can be made to the existing product quickly. Can’t you just taste the low hanging fruit?

On to the examples!

Read the rest of this entry »

Book a cheap ticket: how four sites score on usability Demo UX Cases

Book a cheap ticket: how four sites score on usability

How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals  of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!

Read the rest of this entry »

Boost Your Web Credibility: Learn From The Pro’s Demo UX Cases

Boost Your Web Credibility: Learn From The Pro’s

As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.

Figure 1 – heatmap showing elements that were perceived to increase the website’s credibility

Figure 1 – heatmap showing elements that were perceived to increase the website’s credibility

Read the rest of this entry »