Tag Archives: case study

featured Case Studies

Case study: Autotrack uses Usabilla Live to connect with customers

  • “I can easily recommend Usabilla to anyone who’s looking for a versatile way to collect user friendly feedback. Usabilla is in fact much more than collecting feedback – we are yet exploring new ways to connect with our customers through Usabilla.”

– Pim Hutjens, Productmanager at AutoTrack
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featured Case Studies

Case Study: WE Fashion improve all round customer experience with Usabilla Live for Websites

  • “We get very diverse feedback – from compliments and suggestions, to complaints and checkout issues. The tool helps us to quickly act on negative user experiences and optimize our website to match our customers’ needs and expectations.”

– Matthijs Bionda, Online Marketeer at WE Fashion
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2012_12_bol_featured Case Studies

Bol.com Validates Design Decisions Over Night With Usabilla Survey

  • Usabilla Survey is an easy and stable tool that helps design teams gather information and gain insights into the user experience of a design. It’s a great way to gather feedback from our customers based on early stage design versions, such as wireframes and mockups.

– Michiel Besseling, Senior Interaction Designer, bol.com

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Perfectly worded hyperlinks equals better usability and conversion Demo UX Cases

Perfectly worded hyperlinks equals better usability and conversion

A little while ago I devoted myself to the wording of hyperlinks. I set up a case study in order to find out if wording influences our users’ action, success rates, and their perception of our website. We tested three versions of the ‘About NESCAFÉ’ page, with generic, informative, and intriguing wording. Results show that generic and informative wording increased the chance of finding information, while the intriguing wording was more catchy and appealing.

Figure 1 - Informative version, interesting elements

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