Tag Archives: case study

featured Case Studies

Case Study: WE Fashion improve all round customer experience with Usabilla Live for Websites

  • “We get very diverse feedback – from compliments and suggestions, to complaints and checkout issues. The tool helps us to quickly act on negative user experiences and optimize our website to match our customers’ needs and expectations.”

– Matthijs Bionda, Online Marketeer at WE Fashion
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2012_12_bol_featured Case Studies

Bol.com Validates Design Decisions Over Night With Usabilla Survey

  • Usabilla Survey is an easy and stable tool that helps design teams gather information and gain insights into the user experience of a design. It’s a great way to gather feedback from our customers based on early stage design versions, such as wireframes and mockups.

– Michiel Besseling, Senior Interaction Designer, bol.com

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Perfectly worded hyperlinks equals better usability and conversion Demo UX Cases

Perfectly worded hyperlinks equals better usability and conversion

A little while ago I devoted myself to the wording of hyperlinks. I set up a case study in order to find out if wording influences our users’ action, success rates, and their perception of our website. We tested three versions of the ‘About NESCAFÉ’ page, with generic, informative, and intriguing wording. Results show that generic and informative wording increased the chance of finding information, while the intriguing wording was more catchy and appealing.

Figure 1 - Informative version, interesting elements


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The perfect hyperlink: choose your words carefully Demo UX Cases

The perfect hyperlink: choose your words carefully

People often don’t read webpages, but scan them. Good experience designers know this and take good care to provide the user with a clean headline and a prominent call to action. Great experience designers go a step further and adjust their copywriting and links to aid in the scanning. By striking a balance between informative and intriguing wording, people will be enticed to keep reading or explore the rest of the site. Some people will even do both!

Figure 1 - Subject of study - Nescafé

We wanted to test this for ourselves. How will users react to different worded hyperlinks in an otherwise identical website? Have a look at the remote test we have set up.

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Book a cheap ticket: how four sites score on usability Demo UX Cases

Book a cheap ticket: how four sites score on usability

How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals  of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!

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