Tag Archives: call-to-action

FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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2013_07_22_featured2 Design

Asking “UXperts” — How to Improve Your Landing Pages with @SabinaIdler and @justinmifsud

This article was written by Rob Toledo and first published on the distilled blog.

We’re all “internet” people, right?

We’ve all got a grasp on how everything should work online and know exactly how websites should be designed.

But one thing I have learned over the past four years of working in the “internet world” is that online marketers are always statistical outliers when discussing UX/UI. We are never the average site visitor, and sometimes it can be near impossible to even pretend; it’s too hard to break away from our intricate web browsing habits. Don’t believe me? Ask your mom how she uses the internet and compare this to your own usage. I’m willing to guarantee they’re drastically different.
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2013_01_featured_paypal Design

What Is The Best Call To Action Phrase For You?

When designing your website or application, one of the many areas you explore “calls to action”. What phrases or statements do you need to encourage the user to take the steps necessary to complete an action? What terms should you include to ensure that your calls to action (CTA) are clear to the user? What language or tone of voice do you use to get your message across?
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4f56166fdbe6035b62000012.context Design

Ways to go about your footer design – with examples

Picking the right footer for a design can be harder than it seems. But a good footer can have a great impact—both on the impression you make, and the actual behavior of your visitors. In this article I will show you which footer to pick for the occasion, and have a look at more specific elements you can put in it. I will provide examples from the list of footers I put together on Usabilla Discover.

Like many website elements, we owe the concept of a footer to printed typography. In print, the page number is often in the footer, and sometimes it contains the title of the current chapter or section. In web design, the footer at the bottom of each page has evolved to serve a few different functions. But by definition, it’s always located on the bottom of the page, and its lay-out never changes across the site.

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Call-to-Action: benchmarking 10 web services Demo UX Cases

Call-to-Action: benchmarking 10 web services

The sign up button or link is an important call-to-action on the homepages of most web services. In a recent demo case Usabilla compared the sign up on the homepages of 10 different web services. Users found the sign up button on the Twitter homepage in 1.8 seconds. Animoto was a good runner up with 2.3 seconds. On average it took participants 3.5 seconds to find a way to sign up for these web services.

The differences between the performance of these websites on this important task are big. But what makes Twitter homepage stand out in this test? Why do the sign up buttons at Animoto, Vimeo and MyNameisE catch attention faster than those of Wakoopa, Basecamp, and PayPal? We would love to hear your opinion about these test results.

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