Tag Archives: call to action button

2013_02_CTA_featured Design

6 Key Factors To Consider When Designing A Call To Action Button

In the pre-Web days, the main point of a marketing message often got lost. A mailer would have a bold line at the bottom of a letter or include a postage-paid postcard that risked getting lost before a customer thought about filling in a request. Now we have a much easier, powerful tool – the call to action (CTA) button. These simple and straightforward buttons funnel visitors to where you want them to go, such as your shopping cart or your registration page.
Read the rest of this entry »