Your logo can be considered the heart of your website. Positioned at the very top of your site, chances are good that it is the first thing to meet your visitor’s eye. This quality position calls for a special role. As emotional aspects have taken in a central role in web design, it is time to see if your logo can contribute some magic play to your site’s user experience.

The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logo in the same market niche. Logos are used to identify. — Jacob Cass

There have been plenty of articles written on logo design. Reason enough for me to not go into the theory once more, or give tips for effective logo design, and neither will I cover mistakes you should avoid.

Rather, I’d like to focus on the very practical effects your logo can have on your site’s user experience. For example, your logo can be a great tool to draw your visitors in, it can help you to introduce and identify yourself, and it helps people to remember you.
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