behaviour - The Usabilla Blog

Social Influence on the Web: Eight UX Implementations

on October 11, 2011 / by Sabina Idler / 5 Comments

Social influence happens on the web all the time, and you can improve your webpage if you know how it works. Maybe it is best explained by a real world example:

Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along. Fearing to be called a poor sport, you agree to come.

This is a classic example of social influence. Let’s dive in a little deeper and see how it applies to User Experience on the web.
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Demo UX Cases

A user test on decoy pricing: steer decisions and increase conversion

on September 15, 2011 / by Loucas Papantoniou / 4 Comments

Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:

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Announcements

Dark Patterns: May the force be with UX

on August 9, 2011 / by Loucas Papantoniou / 1 Comment

When the planet Alderaan is destroyed in A New Hope, Obi-Wan senses “a great disturbance in the Force, as if millions of voices suddenly cried out in terror, and were suddenly silenced”. Now, like another Obi-Wan Kenobi, Harry Brignull has felt a disturbance in the Force and upon realizing that Dark Patters pose a threat to the whole UX community, gives a heads-up to all of us through his Dark Patterns wiki.

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Announcements

Remote usability: a comparison of online services

on July 17, 2009 / by Paul Veugen / 5 Comments

The following table shows a selection of currently available webtools for remote usability testing and their features. Most of these services offer ways to analyze the behaviour of users. Usabilla provides valuable insights by collecting (visual) feedback.