With the Republican Party presidential primaries of 2012 fully underway, we decided to test the home pages of the Republican Party candidates: Mitt Romney, Rick Santorum, and Newt Gingrich. We focussed on the travel sector, banks and online retailers in previous cases, and we were excited to look into politics. The pages need to have a different appeal, which leads to different design decisions. Most of the time, it needs to communicate a sense of urgency and action to get more people to help with the campaign. We believe the feedback of our users led to interesting findings and helped us understand how the home pages of politicians differ from other websites. Download the full report on the UX of Republican Party candidates’ home pages
Tag Archives: attitude
It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18.7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010. With the holiday shopping season upon us, we decided to test eight big online retailers in the lead up to Black Friday. Online retailers need to provide a pleasurable online customer experience by embracing the importance of usability and a good User Experience (UX). This gives us an opportunity to look at the similarities and differences of a large number of retail sites that all offer the same kind of service.
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UX University is a platform that aims to bridge the gap between the academic and the real world. We are proud to be part of this initiative and even more proud that the last edition was in our office in Amsterdam. Our good friend Hidde wrote a blogpost on the UX University website that we kindly republish here.
Social influence happens on the web all the time, and you can improve your webpage if you know how it works. Maybe it is best explained by a real world example:
Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along. Fearing to be called a poor sport, you agree to come.
This is a classic example of social influence. Let’s dive in a little deeper and see how it applies to User Experience on the web.
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Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light on the credibility of homepages in the Learning & Development sector. Let us show you how to use simple guidelines to ensure your sites are designed for credibility—they are easy to implement and they definitely payoff.
Mashable made a fresh start of the new year by launching a redesign. The intention of this new design was to put more focus on the stories, removing clutter, and dividing the content into sections (Home, Social Media, Mobile, Web Video, Entertainment, Business, Tech, and Jobs). In the past week more than 150 people commented on the blog post about the new design. Most reactions on Mashable seem to be positive about the new look and feel: ‘Fresh & clean’, ‘I like the sections’, ‘More professional’, and ‘Clean and Simple’. What are the most important changes in this design iteration and what can we learn from feedback? We asked 60 social-media-savy participants for feedback.