Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural differences might be less explicit, but this does not mean they don’t exist. Just as with other products, the way we interact with a website is in large part defined through our culture.
In order to ensure that web sites are globally accessible and equally appealing to different cultures around the world, user experience designers need to be aware of how culture affects the way we think, communicate, and consume information. I’ll explain how culture affects us in terms of visual design, navigation design, and information design.
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