Good design has to live up to many expectations. Design translates features into a visual interface, and ideally it manages to do so in a logical and usable way. As if that’s not enough, design also needs to be appealing. Good design is therefore useful and usable, and at the same time it’s aesthetic, draws attention, and it fits into a given context. I believe all of these aspects have been covered a lot lately, except for the look & feel that comes with the context of a website.
In the following, I’m going to discuss how the look & feel of a website affects the way we perceive it and what we feel just by looking at it. Visual aspects like layout, typography, images, or colors can make your website appealing, authentic, credible, entertaining, and much more.