A blog about visual design, analytics, usability, user experience, and remote research.

featured Design

Contact Pages – Good vs Bad

A thought-through contact section or page is critical to the success of your website. Why? Simply because visitors – be it your current or potential clients – will more than likely want to contact you at some point. And when they do, you better make it a positive experience for them. Even though your interaction is probably going to be mediated, it is important to make your visitors feel welcome, understood, and appreciated.
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Blaming the User How-tos

How to: Error Messages

Error messages. You encounter them just about every day. No single person is perfect, nor is every website. Error messages are an inevitability. Thus learning to both deal with them, and make them a seamless part of your user experience is key.

Errors are a key component of learning, it is through trial and error as children that we learn how the world works. It is continuous – we all make mistakes and we learn from them. Regardless, this doesn’t detract from the frustration of being met by the red banded text. Glaring in your face like a matador’s cape, as your face blends to a similar tone of maroon – all because, ‘the computer says no’.
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uytre How-tos

All about Conversion Rates

Conversion rates are an essential statistic for website owners. You need to know how many customers are of value to you: such as buying a product or subscribing to your newsletter. The conversion rate is this number compared to the number of people visiting your website; often expressed as a percentage.

Low conversion rates are akin to a shop where everyone walks around to look at your displays, but don’t actually buy anything. The counter is empty and your till is gathering dust.
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Screen-shot-2012-06-27-at-3.45.33-PM Design

The ABC of Usability Part 10

The latest installment in our monthly list of User Experience terms and our first milestone as we hit our 10th edition!

Each month, we are adding new terms to our existing glossary of Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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flat_heros_01 Links

Our 5 Favorite UX Articles (October 2013)

The days are getting shorter, the nights longer and the clocks have now retreated an hour. With leaves scattered all over, autumn is well and truly here
Not to worry, we’ve brought together our favourite UX articles of the last month to provide some relief from the thought of winter.

With so much quality content out there, we’ve compiled 5 articles we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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2013_10_UX_featured Design

5 Critical Aspects Of Your User Experience

The user experience. Everyone talks about it. Finally. It’s a joy watching the field grow and getting recognized. People are beginning to realize that there is more to online success than having a functional website in place. More even than a high google ranking and good usability. By now, even the smallest company has found its way online, web technologies have evolved drastically, and with that people’s expectations have grown.
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eday Announcements

Emerce eDay – Getting Usabilla out into the Wild

It’s been a crazy couple of months here at Usabilla! The expansion of our team, a new office, and with the first edition of Usabilla Exchange being a great success – we felt it was time to get Usabilla out into the wild. After years of mastering the online-world of inbound marketing and building mediated customer relationships, we were excited to literally leave our office and mingle with our partners in real life.

That’s why we decided to join the Emerce eDay last Thursday here in Amsterdam.
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head How-tos

An HTML Cheat Sheet That Never Fails

HTML, the skeletal structure of the Internet. Perhaps unknowingly you have browsed through hundreds, if not thousands – even hundreds of thousands of HTML code. HTML dictates what that page you’re looking at displays. It formats the text to ensure it makes sense. More frequently now though we are coming into direct contact with the code itself. We are being invited to write our own code to customise the web to our demands. This could be within your blog, forums you use, and even your email. If you aren’t familiar with what you’re seeing, it can be more than a little daunting. Often there is a way around having use the code, but that’s not always the case.
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