A blog about visual design, analytics, usability, user experience, and remote research.

featured Case Studies

Case study: Autotrack uses Usabilla Live to connect with customers

  • “I can easily recommend Usabilla to anyone who’s looking for a versatile way to collect user friendly feedback. Usabilla is in fact much more than collecting feedback – we are yet exploring new ways to connect with our customers through Usabilla.”

– Pim Hutjens, Productmanager at AutoTrack
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featured Links

The Best UX Articles of April 2014

The trees are green, the sun is shining, and it even feels warm by my northern European standards. It could almost be summer. It is almost summer! If you’ve all too busy enjoying the freedom to finally leave house, you could be forgiven for missing out on another month of great UX content. No worries, we’re here to help.

With so much quality content out there, we take one more look back at April 2014. We’ve compiled the 5 best articles from April we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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Support_Page_Square_Image_Customer_Support How-tos

Improve Customer Support Through Pre-emptive Design

There is a common misconception that in the year 2014 the need for exemplary customer service (and online customer service in particular) has been fully internalized and acknowledged. That most Software as a Service (SaaS) owners are fully aware of its important role in customer onboarding and retention. I regret to say we are still a very long way from this utopia. A lot of work still needs to be put into improving online customer service for many SaaS and eCommerce sites.
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Cortana Theory

The effect of ‘Digital Assistants’ on UX and UI

These past weeks have seen the Beta release of Cortana. The sidekick heroine of the Halo series represents Microsoft’s foray into the ever more sophisticated digital assistant field. Cortana, like Apple’s Siri, is intended to support Windows users through a complex mix of AI and audio recognition software.

Virtual sidekicks were long confined to the realms of science fiction. Complex digital (personal) assistants such as Halo’s Master Chief’s Cortana, and Samantha in the recent film “Her” have always seemed much too complex to bring to reality. However, with each passing year and iteration we take one step closer to making that fiction a reality.

What implications does this voice-activated future have on the field of UX – and more specifically it’s counterpart, User Interface (UI)?
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featured Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something!
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featured Theory

Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
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featured Design

10 Design Flaws Which Can Destroy a Site’s SEO

When it comes to creating a new website, a key dilemma is whether the focus should be on fantastic Design and User Experience (UX), or on Search Engine Optimization (SEO). There are many cases where mind-blowing animated design negatively affects the site’s SEO. Whilst you may expect an increasing number of visitors on a better designed website, in reality you may see the opposite occur. In order to be successful, any website needs to perform well in search engines.

Therefore, searching for the compromise is essential.
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