A blog about visual design, analytics, usability, user experience, and remote research.

featured Case Studies

Case Study: WE Fashion improve all round customer experience with Usabilla Live for Websites

  • “We get very diverse feedback – from compliments and suggestions, to complaints and checkout issues. The tool helps us to quickly act on negative user experiences and optimize our website to match our customers’ needs and expectations.”

– Matthijs Bionda, Online Marketeer at WE Fashion
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FEATURED How-tos

Calling to Action: 3 key principles

With so much money being flung around the web, everyone is fighting for their share. As the internet opens up to more and more people, the money flooding onto the online marketplace continues to grow. Amazon’s $74 billion annual revenue is on par with the value of the entire countries of Cuba or Oman.

This technological gold-rush only opens the door to increased competition. Sites have to entice, convince, and persuade visitors to interact with them. To buy or solicit their offerings. How do they do this? By convincing us to click.
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featured Demo UX Cases

User Experience Report: Is Responsive Design the Answer to the Growth in Mobile Devices?

Mobile devices are on the rise, we can see it all around us. Mobile traffic alone rose 81% in 2013. Most of us already own a smart- or iPhone, but tablets are becoming increasingly popular as well (rising 68% in the past year).

This presents a problem for websites. Traditionally there was only a single method of viewing them – via desktops – but a rise in smaller screen sizes presents new challenges. Sites need to be optimized to suit all devices: To suit touch and mouse. Handheld screens and TVs.
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jams1 Theory

Juggling Jam: Applying Hick’s Law to Web Design

Choice is a strange thing. The decisions we make shape everything we do, everything we are.

We deem choice a luxury. Liberating people with added choice was the running theme of the last century. Giving women the choice to vote. Removing racial segregations, opening up a plethora of choices for minorities across the world.

It seems only logical then to presume that offering an increased amount of choice is a great thing. Liberating people, allowing them to choose exactly what they want.

You’d be wrong.
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featured How-tos

How to Crack The Code to an Intuitive Landing Page

A Landing Page can make or break your website – it’s the first thing your visitors engage with when they visit your site. It can determine if they stay around to read more, or close the window without ever looking back.

That being said, it’s very important to come up with a well-designed, well-written, visitor-oriented and intuitive Landing Page. One that will serve as the ‘Business Card’ of your website. It should be so reflective of your business/product, that you’d carry a small version of it around in your pocket – handing it out at parties to other professionals.
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observational Design

5 New Interesting UX Phrases

The latest instalment in our monthly list of User Experience terms and definitions.

Each month, we are adding new terms to our existing glossary of Web Design, Usability and UX definitions; terms we deem useful, interesting or – hopefully – a mixture of the two!

Discover new terms, learn more of the ones you thought you knew and find out interesting, little known, details.
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featured Links

The Best UX Articles of February 2014

With spring slowly arriving earlier than ever, we can finally start spending more of our time outside. As you’ve been rejoicing outside in the sporadic showers or rare glimpse of a cloudless sky, you could be forgiven for not keeping up with the constant stream of great content.

So, with so much quality content out there, we take one more look back at February 2014. We’ve compiled February’s best 5 articles we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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