A blog about visual design, analytics, usability, user experience, and remote research.

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The Best UX Articles of April 2014

The trees are green, the sun is shining, and it even feels warm by my northern European standards. It could almost be summer. It is almost summer! If you’ve all too busy enjoying the freedom to finally leave house, you could be forgiven for missing out on another month of great UX content. No worries, we’re here to help.

With so much quality content out there, we take one more look back at April 2014. We’ve compiled the 5 best articles from April we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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Improve Customer Support Through Pre-emptive Design

There is a common misconception that in the year 2014 the need for exemplary customer service (and online customer service in particular) has been fully internalized and acknowledged. That most Software as a Service (SaaS) owners are fully aware of its important role in customer onboarding and retention. I regret to say we are still a very long way from this utopia. A lot of work still needs to be put into improving online customer service for many SaaS and eCommerce sites.
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Cortana Theory

The effect of ‘Digital Assistants’ on UX and UI

These past weeks have seen the Beta release of Cortana. The sidekick heroine of the Halo series represents Microsoft’s foray into the ever more sophisticated digital assistant field. Cortana, like Apple’s Siri, is intended to support Windows users through a complex mix of AI and audio recognition software.

Virtual sidekicks were long confined to the realms of science fiction. Complex digital (personal) assistants such as Halo’s Master Chief’s Cortana, and Samantha in the recent film “Her” have always seemed much too complex to bring to reality. However, with each passing year and iteration we take one step closer to making that fiction a reality.

What implications does this voice-activated future have on the field of UX – and more specifically it’s counterpart, User Interface (UI)?
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10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something!
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Profit Centered Design vs User Centered Design

A month ago, Facebook revealed another redesign. Just as we’d gotten used to their last iteration, in came a fresh new look. Though fresh is perhaps the wrong choice of term. The news feed redesign initially took many aback, holding a somewhat retro feel. Current trends all point towards flat and minimalism. Facebook had done the opposite.

Out of a cacophony of outcries – a standard reaction to any Facebook change – came one interesting article from Dustin Curtis. His article claimed Facebook had originally planned to move towards the generic flat design. However, decreased ad impressions in this new – beautiful – design had led to a design reversal. A reversal towards something more ‘practical’.
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10 Design Flaws Which Can Destroy a Site’s SEO

When it comes to creating a new website, a key dilemma is whether the focus should be on fantastic Design and User Experience (UX), or on Search Engine Optimization (SEO). There are many cases where mind-blowing animated design negatively affects the site’s SEO. Whilst you may expect an increasing number of visitors on a better designed website, in reality you may see the opposite occur. In order to be successful, any website needs to perform well in search engines.

Therefore, searching for the compromise is essential.
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10 Amazing User Experiences

The internet is a beautiful place, full of beautiful experiences.

The need to entertain, educate or sell to visitors, mixed with the abundance of creativity in the web design world creates a plethora of great user experiences. From a vast sea of content, we bring you 10 of the best experiences from around the web these past couple of weeks.
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Establish A Killer Ecommerce Presence: What You Need

Wealth distribution is becoming more and more lopsided in all areas of life, and the story is no different in the realm of ecommerce. Within the gargantuan $198 billion dollar pie of online annual purchasing, more than 75% is commandeered by the top 500 etailers. So how does the little person wrest their share of sales from the 1%? It all begins with an appealing, easy-to-use vending site. Here are the essentials:
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The Best UX Articles of March 2014

Spring is finally here!. The Amsterdam tress are in bloom, and the weather is at a heady 20 degrees. Who said global warming was all doom and gloom..? Being so spoilt with the weather, you could be forgiven for missing out on the vast array of UX content at your disposal. Worry not.

With so much quality content out there, we take one more look back at March 2014. We’ve compiled the 5 best articles from March we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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