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A blog about visual design, analytics, usability, user experience, and remote research.
Design
Every so often, new ways of doing something sneak into our lives and work habits. Reason for this can be changing personal preferences, new technologies, or simply the urge to follow trends. A recent new habit in web design is a flat design approach. Flat describes a two dimensional design for a two dimensional screen.
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Links
Time is flying and yet another month has passed. Luckily not without a bunch of great UX content. Like always, we want to share with you our five favorite articles on UX. This time, you can learn:
UX Videos
When I recently visited Adaptive Path in San Francisco, I sat down with Jesse James Garrett, co-founder and Chief Creative Officer, AKA author of the great book, The Elements of User Experience. We talked about getting buy-in for UX research.
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Design
If not for the simple purpose of killing time, we usually have a goal in mind when visiting a website. That goal can be finding or sharing content, getting in contact with the site owner or customer service, purchasing a product, or anything else as a matter of fact. In any case, we want to reach our goal as quickly as possible — without getting distracted, lost, or frustrated because we can’t find what we are looking for.
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Theory
In times of constant technological advancements, high competition, and fast development cycles, time is getting short for extensive user research. Most companies today lack both time and resources for comprehensive in-person user testing. Which used to be the state of the art, is now getting out of style.
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Design
Designing an effective pricing page should be high up on your list of priorities. After spending a lot of time, effort and money on getting potential customers to your pricing page, you need to make sure that you do everything in your power to not fall at the final hurdle.
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Design
We love to get entertained. That’s why we like going to the movies, listening to cabaret shows, or visiting concerts. If we had a choice, our entire lives would be focussed much more on enjoyment, rather than dealing with all the serious stuff. Online we are no different. Sure, most of the time, we have a goal and probably some virtual time frame for reaching it. But what we really want is to have fun and to enjoy ourselves — of course while solving all our problems on the side.
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Case Studies
- With Usabilla Live, we change how people perceive our company. Quick fixes make our website more user-friendly and ultimately our customers become more happy.
– Chantal van Kruijsdijk, Internet Marketeer at DELA
Theory
Plenty of information is out there today about things people can do to improve their SEO. However, those who are new to developing sites might not realize that quite a few things that were once common practice – even though they were black hat techniques – could cause huge problems for a site if someone tries them today.
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UX Videos
I recently had the pleasure of sitting down with Josh Seiden, Managing Director at Neo and co-author of Lean UX: Applying Lean Principles to Improve User Experience (2013). Josh focuses on building bridges between startups and the UX discipline. His approach is extremely pragmatic, reasonable, and smart.
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