A blog about visual design, analytics, usability, user experience, and remote research.

ID-10069792 Theory

Innovation and Usability: Striking a Balance

In a sense, success in online or software product management comes down to one word: innovation.
Discovering and implementing ideas is what drives success. The very word “innovation” is on the rise; as a recent comparison by Scott Burkun shows, the word “has undergone a steady and sharp increase in its appearance in print formats over the last fifty years”.

But does innovation come at a cost? Innovations can only be useful if they reach customers. And the key to reaching, and onboarding, these customers, is not only innovation – it’s usability.

New and returning users of your product don’t want to deal with constant updates or fixes – they want a product that works. If they already know how to use the service, they don’t want to have to learn something new.

So how to balance innovation with usability?
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feature update Announcements

Usabilla Live Feature Update: July 2014

We’ve been working hard behind the scenes here at Usabilla to provide you with the best possible tool for collection and analyzing user feedback. Usabilla and our products never stand still as we continuously update, adapt, and redefine the standard in user feedback.

This past month has been a busy one as we bring you 4 great new features to help get the most out of your site and its visitors:

  • New Targeting options for Usabilla Live campaigns
  • Restore unsaved campaigns
  • Create, edit and delete your labels
  • Automatically add labels to feedback items based on keywords in visitor comments
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thumb zone featured Design

Designing for Thumbs – The Thumb Zone

Thumbs. The very instrument that makes us human. Separating us from our pet cats and dogs. Passed down through the generations, our thumbs have allowed us to do all manner of things; from gripping wooden clubs, to navigating our smartphones.

In modern life wooden clubs are rarely called upon, unfortunately. Yet all too often we find ourselves standing with phone in one hand, interacting, exploring, talking and texting with our thumbs. Thumbs are more relevant than ever..!
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featuerreed Links

The Best UX Articles of June 2014

So, summer is here… apparently. Amongst the sporadic showers you’d be forgiven for thinking you’ve travelled back to spring. Such is life in northern Europe. Regardless, we’ve done just that here, perhaps in a vague attempt to remember the glorious weather of last month.

With so much quality content out there, we take one more look back at June 2014. We’ve compiled the 5 best articles from June we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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ux-vs-ui-dev-skills-simple Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
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exit-survey_conditional Announcements

New Feature: Adaptable Campaigns for Usabilla Live for Websites

It’s 2014, the internet is growing at a higher speed than ever before – and with it the importance of designing user friendly and engaging websites. For many industries, conversion rates have become a synonym for success.

Customer expectation, ability and needs evolve constantly. Trends come and go. Technology changes. At Usabilla, we never sit still – we believe in the power of continuous user feedback!

With Usabilla Live for websites, we provide you with the tools to ask your visitors what they think and feel whilst browsing your website. Create the best possible user experience, turn visitors into loyal users, and increase your conversion – by providing a strong customer voice.
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2014_06_12_featured2 Design

6 Ways to Improve the UX of Your Email Unsubscribe Page

Lately, email is stigmatized as too ‘loud’ and one-sided – therefore not suitable anymore for the interactivity of the modern web. New means of mass communication – such as social media and community platforms – have been overshadowing email. Yet, they have never quite disappeared and we shouldn’t expect them to any time soon. Email might be ‘old-school’, but it remains a trusted and reliable communication channel – for both sender and receiver.
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2014_06_06_featured Design

15 Responsive Web Design Issues You Don’t Want to Deal With

Responsive web design is not only about pretty layouts and fashionable templates. Your utmost goal is to provide users with a uniform user experience across all devices. Creating independent experiences for each just doesn’t pay off – they’re too resource intensive. The focus should be on creating adaptive experiences, which scale to the user.
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