A blog about visual design, analytics, usability, user experience, and remote research.

keep it simple Design

7 Tips to Guarantee Easy Tablet UX

UX designing for tablet users is becoming more and more critical.

Not only has there been a significant increase the number of tablet users in recent years, but 79% of tablet users nowadays are using tablets at home – more than ever before.

That is why designing for tablet users means designing for customers who are not “on-the-go” like smartphone users, but ones who are most likely to use multiple devices simultaneously throughout their day.
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featuered Design

Optimizing forms for greater conversions

Great usability centers on conversions. No matter how effective the lead generation campaign, or how advanced the marketing automation software, conversions require forms.

Generally, the online customer experience of the form can make or break the conversion.

Forms are absolutely critical and must be optimized to ensure the greatest conversion rate, highest sales figures, biggest company growth and happiest boss.
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featured Design

Why Designing for Usability Just Isn’t Enough

Why aren’t fanny packs more popular?

In terms of function, they’re incredibly useful — they have enough room to hold all your everyday items, and their location on the body is perfect for quick and convenient access, not to mention weight distribution that allows you to forget you’re carrying anything. Plus, they’re a lot safer for your money in protecting against pick-pockets or purse-snatchers.
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featured Links

The Best UX Articles of March 2015

It has been a while since of these monthly round-ups, and for that we can only apologise! We hope this month’s version more than makes up for that as you sit indoors, sheltering from the torrential spring rain outside… (maybe that’s just Amsterdam).

With so much quality content out there, we take one more look back at March 2015. We’ve compiled the 5 best articles from March we feel are interesting, invaluable or otherwise a must read for anyone with an interest in UX.
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featured Links

10 of the Best UX Infographics

Sometimes, as the old saying goes, pictures really do tell 1000 words. And if that’s the case, what’s better than a picture with 1000 words included on it?

We’ve gathered 10 more of the best UX relevant infographics from around the web for your entertainment and education. Marvel at the stunning visuals, and informative posters. You might just learn something! (Check out our previous collection here)
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featured How-tos

Creative and Effective Use of Background Videos in Web Design

Thanks to the introduction of HTML 5, video backgrounds are the newest trend in web page design. When implemented correctly, a video background adds an evocative, stylish, and artistic element to a website. It may be best to think of it like this. Words and still pictures are great tools to inform website visitors about the company’s history and mission, the products and services that are offered, upcoming events, contact information, etc..
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Artboard 1-1 Theory

The Great UX Race Intensifies – Web UX improved 2% in 2014

The internet’s quality has improved immensely these past few years, it goes without saying. The sites we frequent, the content we digest – everything is simpler, easier, and faster. Websites, brands, and designers are putting the user, the customer, first. This user centered approach isn’t new, but finally hit the mainstream with force.

CEOs are realising the profit potential of happy customers. Great user experiences = Happy customers = $$$. A simple equation.

This user centric focus has ensured online experiences are only improving. We’ve talked at length about the growth of the UX designer, but what are the causes & consequences?
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blog_img Design

The Death of Web Design

Medium, Shopify, Behance. What do they all have in common? High-quality website templates. No longer does an innovative idea require the web design skills to match; all manner of websites now exist, allowing you to implement that idea without the efforts of an experienced (expensive) web designer. This is perhaps the greatest web design shift of the past 3 years.
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