Our 5 Favorite UX Articles (July 2013)
It’s the end of the month, again. And again, we can rely on our fellow UX folks for providing us with great content. UX is a very friendly field to be working in – a field that is characterized by an open sharing mentality. No matter how much experience people have, or how ‘important’ their job titles sound, a common UX motto is: “Knowledge sharing is powerful.” Thanks everyone for the great company!
From this month’s top 5 UX articles, you’ll learn:
- About the importance of designing for readability
- Six things misunderstood about user experience designers
- How to make a good first impression online
- Why the customization and personalization of online content is important
- The 59 second rule: 3 reasons why users leave a website
1. The Importance of Designing for Readability
“Readability should be one of the top concerns when it comes to any design project. If text can’t be read, then why are you designing in the first place? Good design delivers content in a way that is understandable; readability is a big part of comprehension…”
In this article, Carrie explains how you can plan a design around the words to make your projects more readable. I recommend this read to any designer and copywriter out there.
2. Six Things Misunderstood About User Experience Designers
“Interaction designers come from a variety of backgrounds because it is a jack of all trades position. You have to understand programming, design, business needs, user needs, and have communication skills. That’s about three more skills than most people have…”
In this article, Patrick talks about some common misconceptions of the User Experience field and why it is important to understand what it’s really about.
3. 6 Easy Ways to Make a Good First Impression Online
6 Easy Ways to Make a Good First Impression Online by Pamela Wilson, published on Copyblogger.
“You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand. Depending on who you ask it might be seven seconds. It might be three. It might be a split second. You’ve got to make an immediate positive impact, or you’re toast. The worst part is that you may never get the chance to make an impression again. The pressure’s on. Where do you start? …”
This is a great read for anyone who is concerned with their online presence and the impression they make on their visitors.
4. I’m Not You, You’re Not Me. So Why Do We Have the Same Internet?
I’m Not You, You’re Not Me. So Why Do We Have the Same Internet? by Dan Lyons, published on HubSpot.
“To each his or her own is the new motto of the internet. Everywhere you look, in every corner of every industry, companies are looking for ways to create products and experiences that are personalized and customized. “Context” has become the umbrella term, and for internet companies it has become the new Holy Grail…”
In this article, Dan talks about the importance of customization and personalization of online content.
5. The 59 Second Rule: 3 Reasons Why Users Leave a Website
“How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them…”
In this article Cody helps us understand why it is that we have so little time to persuade visitors to stay on our site a little longer.