Time is flying and yet another month has passed. Luckily not without a bunch of great UX content. Like always, we want to share with you our five favorite articles on UX. This time, you can learn:
- Why the user experience cannot be designed
- Why you should know your users and their stories before you start to design for them
- 11 A/B Testing myths that prevent smart marketers from making accurate, data-driven decisions
- How to use Card Sorting more effectively
- How Data, Strategy, and Execution fit together to create a holistic approach to online personalization
Here are our top 5 articles of the month March:
1. Why User Experience Cannot Be Designed
“A lot of designers seem to be talking about user experience (UX) these days. We’re supposed to delight our users, even provide them with magic, so that they love our websites, apps and start-ups…” In this article, Helge explains why we cannot design the user experience, because it not only depends on the product itself, but on the user and the situation in which they use the product. This is a very interesting read for anyone interested in designing for the user experience.
2. A Matter of Character: Knowing your users and their stories
“User experience is still relatively immature in terms of its value being understood and embraced by all levels of teams and organizations. Adding confusion to the already misunderstood field is the increasing amount of material that focuses on process, pixels, and product…” Thanks, Sarah, for pointing out how important it is to focus on specific people, their unique characteristics, and how a product fits into the stories of their lives.
3. 11 Common A/B Testing Myths BUSTED
“To perform an A/B test, marketers take two different versions of one piece of content (often landing pages, emails, and calls-to-action) and test them with two similarly sized audiences. Using split testing in your marketing helps you optimize your assets for increased leads and converted customers.” In this hands-on post, Ginny discusses 11 common myths that prevent smart marketers from making accurate, data-driven decisions. This is a recommended read for anyone that is or should be doing A/B testing.
4. Using Card Sorting To Test Information Architecture
Using Card Sorting To Test Information Architecture by Jeff Sauro, published on Measuring Usability.
“Card sorting is a popular method for improving the organization of websites and software. Half of UX practitioners reported using the method in 2011…” In this article, Jeff covers some questions and answers that help make Card Sorting more approachable. For example, he discusses when to do Card Sorting, how to select which items to test, and how many participants you need for a session.
5. The 3 Must-Haves of Online Personalization
“When I think about the world of websites and the enterprises that drive them, I see companies dealing with three main challenges that keep them from delivering the relevant, personalized experiences that their customers expect and deserve: Data, Strategy, and Execution…” Eric takes a closer look at each of these three challenges, and how they fit together to create a holistic approach to online personalization.