Our 5 Favorite Articles On UX (June 2012)
Time flies and weeks have passed since we have last shared with you our favorite articles on UX. In the meanwhile, there was a lot of interesting stuff out there again and we would like to share our top UX links from the month June with you. If you haven’t already read them, we hope you enjoy them as much as we did. And don’t forget to let us know what you think.
So here are the top 5 UX articles from last month:
1. Social Media Is A Part Of The User Experience
In this very detailed article, the author Paul Boag draws a nice picture of how social media and the user experience are now interwoven. Social media is no longer the responsibility of the marketer, it concerns just as much the user experience designer. The author explains that users want to move between multiple channels and so all of these channels need to be designed as one consistent user experience. I recommend this article to all designers, who think that social media doesn’t concern them.
2. Making a Brand Investment Through Experience
In this article Jared Spool explains why we need a new approach to engage people with our brand. The best way to think about a brand is from the perspective of the recipient. In order to create a lasting brand engagement, we need to focus on all the experiences people have had with the various touchpoints around our product or service. This is a recommended read for everyone who is involved in brand building, but also in UX design because according to Jared the experience is key to getting people engaged with your brand.
3. Great Brands Are About Fusing Product And Service. How Do You Do It?
In this article, the author Reuben Steiger talks about the importance of a holistic experience between brands, products, and services. He explains how companies can only start to create great experiences once they have come to realize that integrating the three is essential. This is an inspiring read for anyone who is involved in brand, product, or service, design.
4. Color Psychology in Identity and Branding
In this article, the author Andra Postolache talks about the particular effects that colors have on our psyche and how designers can make use of them. She discusses existing color theories and how they can be applied to logos design and branding. The article offers practical insights and many visual examples. Every designer, who still wants to learn something about color psychology should read this article.
5. The Past and Future of Experience Design
In this article, Nathan Shedroff talks about his personal experience with user experience design. He covers different notions of the field and explains how the term “experience design” has been a controversial one from the beginning. Nathan suggests that like with any other new field, we have to explore, learn, and be passionate in order to exploit the full potential of experience design. This is a very nice, sentimental read for everyone who’s into the user experience.