Our 5 Favorite Articles On UX (August 2012)
Again, an incredible month of increasing awareness for the user experience is coming to an end. While many of us were on vacation, others did an extraordinary job in providing the community with lots of insightful and entertaining articles on the UX.
I’d like to take the opportunity to thank you all for sharing your knowledge and experiences with the community. Together we are creating a shared platform for marketers, designers, usability and UX experts, and everyone who is eager to learn about designing websites for users. Let’s keep it up!
Here are this month’s top 5 articles:
1. Finding Your Tone Of Voice
In this nice read, the author talks about the tone of voice in web design. He explains what exactly the tone of voice is and gives some clear examples of how some big brands use language to differentiate themselves from competitors, show personality, and both gain and retain customers. He continues with some characteristics of different tones and gives practical tips how to find the right tone of voice for your own site.
This is a great article for fellow marketing people, or those responsible for website copywriting.
2. The First Design Hardly Ever Wins. The Iterative Approach to UX Design
This article is the last part of a course on wireframing and creating design documentation and discusses the iterative approach to User Experience Design. The author explains the idea behind iterative design, which basically means that no great designer comes up with stunning things out of thin air. He then offers some great tips how to design iteratively in order to get the most out of your ideas.
I recommend this article to all designers out there, who are open for new ideas to help them become better at what they do.
3. A Clever Theft – Steal Inspiration Everywhere
In this article, Daniels takes a look at design inspirations from a different angle than we usually do. He legitimizes, more even encourages stealing as a source for inspiration. Actually, he distances himself from the word “inspiration” and refers to experiences that make us who we are and shape the things we create. The article features a collection of different experiences to get inspired by.
If you consider yourself creative in any way, you should definately read this.
4. The 6 Disciplines Behind Consistently Great Customer Experiences
The 6 Disciplines Behind Consistently Great Customer Experiences by Harley Manning and Kerry Bodine, published on Fast Company.
In this article, the authors discuss six different aspects that help you create a great customer experience. They cover the topics Strategy, Customer Understanding, Design, Measurement, Governance, and Culture as cornerstones for a successful, customer-focussed business model.
This is a recommended reading for marketers, strategists, UX-experts, and basically everyone who is concerned with the success of their business.
5. The Difference Between Information Architecture and UX Design
In this article, Darren explains in detail the difference between Information Architecture and User Experience Design. Basically, Information Architects work to create usable content structures out of complex sets of information. User Experience Designers take a site’s information architecture one step further, considering not only its navigation, but also its ability to facilitate engagement.
Read the entire article if you only have the slightest doubt of whether you all about the difference between the two. Even for experts, this read offers some interesting thoughts.