Interview With Steve Portigal, Author Of The Book ‘Interviewing Users’
Steve Portigal is a principal at Portigal Consulting and an author of the book Interviewing Users (Rosenfeld Media, 2013). Steve and I talked about why it is so hard for people to do user research and how startups should approach it.
We also talked about what clients expect from user research and about the interesting interaction with clients who work with a user research agency. We ended up by discussing how to treat the relationship with UX stakeholders as a design problem.
An interesting topic we talked about was how Steve approaches forming checkpoints to see if his clients implement results and recommendations of user research and generally how to create healthy partnerships with clients rather than vendor-client relationships.