Steve Krug is known for authoring two best-selling books about usability: Don’t Make Me Think and Rocket Surgery Made Easy. Steve and I met at the Design and Usability Center at Bentley University in Waltham, MA, USA, and talked about why it is so hard for people to sponsor UX research. An interesting part was when we talked about writing usability testing reports and Steve shared his hate for writing (surprising, ha?) and his approach to reporting results to clients.
Editor’s note: Please adjust the volume for better sound quality.
Steve asked me what I learned since I wrote the book and I was happy to share one of the techniques that I learned to not write reports and still productively communicate results. We also talked about why clients do not implement research recommendations and what is Steve’s approach to that situation.
We finished our conversation with a discussion about how powerful usability testing is and whether engineering teams or startup founders should hire experts to run usability tests for them or do it on their own.