Interview With Josh Seiden, Co-Author Of Lean UX
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Interview With Josh Seiden,
Co-Author Of Lean UX

on / by Tomer Sharon

I recently had the pleasure of sitting down with Josh Seiden, Managing Director at Neo and co-author of Lean UX: Applying Lean Principles to Improve User Experience (2013). Josh focuses on building bridges between startups and the UX discipline. His approach is extremely pragmatic, reasonable, and smart.

He and I began our conversation about why it is so hard for people to do UX research. We then discussed the different questions startup founders have in early stages of their startups and Josh indicated three big groups of questions: Is there a need for the product? What is the product value? How usable is it? We ended our conversation with Josh’s recommendations to startup teams in very early stages who wish to have an excellent design.

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Article by

Tomer Sharon

Tomer is a Senior User Experience Researcher at Google Search in New York City and author of the book, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led UPA Israel and is a mentor at Google's Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, is a published author of articles and papers, and a past editorial board member for UXPA’s UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. He is @tsharon on Twitter.

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