Targeted In-App Surveys: Helping You Become Customer-Centric
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Targeted In-App Surveys: Helping You Become Customer-Centric

on / by Usabilla blog

If you’ve been following our blog over the past few months, you may remember that in October we announced a new and updated Usabilla for Apps solution that included targeted in-app surveys.

Targeted surveys allow you to understand how your customers are experiencing your app at specific moments, and then to improve that experience. But don’t just take it from us: a number of our clients have already put the feature through its paces—and it’s come through with flying colors.

So, how can this solution boost your app’s performance?

Timing is everything 

Target the right customers at the right time in their journey (once they’ve taken a particular step, for instance): “And you’re done! Mind if we ask how easy it was to book this ticket?”

Measure digital KPIs

Find out how satisfied your customers are with your app as a whole, or with specific features. That way, they can let you know about any issues they’ve run into so your team can make the changes right away.

Tailor surveys to any scenario

With custom-defined user events and metadata, you can deploy a whole range of standard targeting options such as language, completion of x or y step—and of course, you can always add triggers of your own.

in-app feedback

Gather insights without distracting users

Make sure your surveys don’t interrupt users while they are engaged in key activities such as booking a seat, hailing a cab, or setting up a playlist.

Obtain a holistic view

Capture additional insights or ideas of the customer journey and experience “Thanks for your answers. Anything else you’d like to do, but couldn’t today?”

A step towards customer-centricity

All of these possibilities—and there are plenty more—are good news for any organization that wants to keep its finger on the pulse of its business.

Understand how satisfied your customers are, get insights into how particular features are being received, and get word about anything that’s not going well.

Whether your app is focused on customer purchases or simply informing your audience, the in-app targeted survey solution adds direct value to your organization through increased in-app conversion and boosting customer loyalty.  

in-app surveys

How our existing customers are using in-app surveys

KLM, the Royal Dutch Airline, use our in-app targeted surveys to benchmark customer-satisfaction levels against previous months’ scores and make continual improvements within its apps.

How easy was it for customers to check in and save their boarding passes with the app? How happy are they with the overall boarding process, and with the process of buying a ticket within the app? Answers to questions such as these are actionable intelligence for KLM’s app team—and the resulting improvements have led to considerably better ratings of the app itself; allowing the carrier to improve key aspects of the customer journey.

A leading online restaurant-reservation site in Europe was keen to know how effective its offline marketing campaign had been. The in-app surveys it launched with Usabilla for Apps have allowed it to track how aware customers were of offline marketing campaigns, such as on billboards.

So, what are you waiting for?

To find out how Usabilla for Apps can enhance interactions with your customers, help raise their satisfaction levels, and flag any issues early on – get in touch! Simply schedule a meeting with one of our friendly Business Development team and wait for those 5-star app ratings to come rolling in.

 

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Usabilla blog

Sharing our insights and expertise on all things customer experience and data management.

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  • GroupVisual.io

    Like that this method is truly customer(/user)-centric. It’s unobtrusive (it doesn’t redirect the user to the App Store / Google Play, and force them to leave a rating outside the app) and encourages honest feedback, which is highly valuable for product teams. Using design to relieve the burden on the user is the approach that will encourage deeper engagement. http://groupvisual.io/behavior-tracker/

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