3 hours, 4 tools, 1 test: +19% conversion rate
There are many many online tools out there that help you test and improve almost any aspect of your website. It can be very convenient to not only look at these tools separately, but to combine their advantages into one single test. Matthew Niederberger, a specialist when it comes to online optimization, shares his experience with such an ‘hybrid’ test case on his blog actualinsights.com. We are very happy to get some great insights about how Matthew set up a complete usabillity test in only three hours combining Usabilla with Wufoo, Kampyle, and Mailchimp. Aim of the test was to find out about users preferences for different design variations.
First, Matthew set up a Usabilla test which included the different design variations and carefully thought through test questions. Secondly, he added a Wufoo survey to the Usabilla test in order to collect additional valuable information from his test participants. He used Kampyle to identify participants and set up a panel for his test. With Mailchimp,Matthew created a mailing list based on his panel, set up a customized invitation email including a call-to-action button, and sent out the invites to his participants.
It seems that this approach just has been the right one: “We found the answers we needed with 19% of the participants without giving any incentive other than the guarantee that their voices would be heard and acted on.”
See Matthew’s post Free usability testing, no really! for the full story.