New: Collect Emotional Feedback On Your Live Website
Product Knowledge | Inside Usabilla

New: Collect Emotional Feedback On Your Live Website

on / by Sabina Idler

Emotions become increasingly important on the Web. While good usability has become a common standard, the user experience of a website has turned into a major distinguishing factor. People no longer want to solve boring tasks on your site, they want to be entertained and experience pleasure while finding answers to their questions.

Happy website visitors are more creative, can better navigate your website, and are more likely to become loyal customers. That’s why we have developed Usabilla Live: Optimize your website for emotions by allowing visitors’ feelings to become actionable indicators for a better user experience. With a focus on the user experience, you not only make your visitors happy, you can also increase your conversion rates.

Usabilla Live is the first-ever user experience (UX) product that allows users to collect continuous, long-term emotional feedback on a live website in a visual way. Measure what your visitors feel when browsing your site and identify emotional trendlines.

For whom is Usabilla Live?

Usabilla Live is for any person or company that wants to focus on the user experience.

Usabilla Live is a great UX tool for website professionals, designers, online marketers, usability and UX experts.

Our product offers valuable insight for any person or company that wants to focus on the user experience and increase their conversion rates. Usabilla Live helps you to truly understand what visitors feel when browsing your website.

How does Usabilla Live work?

Watch this short video to see Usabilla Live in action.

The new Usabilla Live tool is easy and intuitive to use. Simply add two lines of code to your website to display the Usabilla Live feedback button. Website visitors then select and rate any part of a website to give feedback – from a logo to content to the navigation structure of the site. Visitors rate an element simply by selecting one out of five emotions. They can also add tags and comments to further specify their feelings.

Why is Usabilla Live so special?

Usabilla Live is the first product available on the market that allows for the collection of continuous emotional feedback on a live website in a visual way. It offers key insights into understanding the emotional impact of websites on their visitors. Existing services to date that focus on website feedback are textual-focused and less intuitive – both for website test participants and researchers.

Collect continuous emotional feedback on a live website in a visual way.

Measure your visitors’ emotions over time, predict emotional trends, or get instant design feedback. Analyze your results in our intuitive visual analyze section. Look at emotional trendlines, filter your feedback by relevant criteria, and truly learn to understand what moves your website visitors.

Got curious?

Are you also curious what people feel when browsing your website? Try Usabilla Live for free and find out! Gain insights into your visitors’ emotions and optimize your own website for happiness!

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Article by

Sabina Idler

Sabina was technical writer & UXer @Usabilla for 5 years before she started her own UX research and consultancy firm; UXkids. With UXkids, Sabina leverages her academic research expertise, know how in child development, and strategic vision to help companies build successful digital products for children. You can connect with Sabina on Linkedin or follow her on Twitter.

Share your thoughts

  • Next step in emotional feedback should include voice recording of users frustration during a website visit… that should be fun input for board meetings… ;)

    But this is definitely a good start :)

  • Hi Matthew,

    I agree, that would be fun :) Who knows what kind of features the future will bring! :)

  • As long as there isn’t a pop-up every time I go into a page, I like it. I love websites that give you the option to leave feedback but don’t push it on you. And I also don’t like when they look too busy. For my company website, I don’t think this would be a good fit, but I do agree that sites that are interactive would really benefit from this.

  • Sabina

    Hi Rocio,
    I totally agree. People should be offered an easy option to share their opinion, but they should not be pushed to do so. Also voluntary feedback is much more likely to be honest and constructive.

    Why don’t you think this would be a good fit for your company website? Any suggestions how we could improve to be more flexible?

  • Hi Sabine,
    Congratulations on the new addition to the Usabilla product line!

    I totally agree with the choice of using non-verbal techniques to ask for emotional evaluations.

    However, the claim that it is the “first-ever user experience (UX) product that allows users to collect continuous, long-term emotional feedback on a live website in a visual way” is simply not true ;-)

    We have been using non-verbal evaluation techniques for many years now (with PrEmo for example, since 2006) and also developed a tool that does this with live websites and screen shots, the LEMtool (

    Here’s how we explain why we use non-verbal cartoon characters to express the emotions:

    These emotion expressions have been thoroughly validated in scientific studies performed together with Delft University and University of Twente.

    I really like how your tool works and I definitely believe in its power. I do however miss the measurement of real distinct emotions, as in a validated set of web-relevant emotions. The current ‘smiley’s’ will give an idea of affective state over time, but won’t be able to relate specific emotions to design characteristics (LEMtool’s set of 8 emotions relate to the area’s: aesthetics, usability and liking).


    Huisman, G. & Van Hout, M. (2010). The development of a graphical emotion measurement instrument using caricatured expressions: the LEMtool. In C. Peter, E. Crane, M. Fabri, H. Agius & L. Axelrod (Eds.) Emotion in HCI – Designing for People. Proceedings of the 2008 International Workshop (pp. 5-8). Rostock, Germany: Fraunhofer.

    Sorry to blow my own horn, but I could not resist after reading the hard claims :-)

    Good luck with the tool!

  • Hi Marco,

    Thanks for reaching out and my apologies if we offended you with our claim. Our first feedback tool Usabilla Survey already focussed on visual feedback, however not on live websites. Before we launched Usabilla Live, of course we did our research on what’s already out there. We also came across your tool, but then and still now when I look at your site/ demo I can’t see how it works on live websites. That’s why we considered it to be more similar to our Survey tool.

    What we believe to be special about Usabilla Live is that you can easily implement it on any live website and collect real-time emotional feedback from site visitors. No survey or panel with participants needed. The moment people like or dislike something on your site, they can give immediate feedback.

    Your rating system with scientifically validated characters looks great, yet I believe that Usabilla Live also grants insights into distinct emotions. The smileys that we use are simple, but common and as that very clear. Plus people can further specify their emotions by choosing different tags or even by leaving a comment. Our goal is it to offer web masters an emotional trend line and to identify the emotional impact of certain elements.

    You mentioned that your characters allow you to relate feedback to different areas, such as aesthetics or usability. I don’t really see how you distinguish between the two. Something might work perfectly fine and still look terrible, or it looks very appealing, but doesn’t meet my expectations regarding functionality. In both cases I would probably choose the disappointed character.


  • Hi Sabrina,
    Currently we are running a soft launch of our product so currently our content if very educational and informative and not so much interactive. Well now writing this I suppose we would need some feedback. I think I’ll forward this to my marketing director.

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