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Interview with Jared Spool

/ by Tomer Sharon

Interview with Jared Spool

I had the privilege of visiting Jared Spool at his North Andover, Massachusetts office and interview him about getting buy-in for UX research. The challenge of getting buy-in for research takes form in two ways: one, when stakeholders refuse to sponsor research to

Top 10 Ethnographic Research Videos

/ by Tomer Sharon

Top 10 Ethnographic Research Videos

When you examine people in context, synthesize their stories, and apply the results to solve a business or design problem (as my friend Steve Portigal defines it), you are conducting something people call ethnography, design research, user research, contextual inquiry,

UX Videos By Tomer Sharon

/ by Sabina Idler

UX Videos By Tomer Sharon

This video post kicks off our new video channel, moderated by Tomer Sharon. Tomer Sharon is a UX researcher at Google and author of the book It’s our research. In this video, Tomer introduces himself and the topics which will

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