How much do you really know about the people visiting your website? Take a look at these 30 second demo cases to get inspired on how you can use short Usabilla surveys to learn from your users and improve your website.
Demo UX Cases
Category Archives: Demo UX Cases
Demo UX Cases
Demo UX Cases
Mashable redesign: What draws attention?
Mashable made a fresh start of the new year by launching a redesign. The intention of this new design was to put more focus on the stories, removing clutter, and dividing the content into sections (Home, Social Media, Mobile, Web Video, Entertainment, Business, Tech, and Jobs). In the past week more than 150 people commented on the blog post about the new design. Most reactions on Mashable seem to be positive about the new look and feel: ‘Fresh & clean’, ‘I like the sections’, ‘More professional’, and ‘Clean and Simple’. What are the most important changes in this design iteration and what can we learn from feedback? We asked 60 social-media-savy participants for feedback.
Mashable: What draws attention?
Demo UX Cases
Using Usabilla for simple A/B testing
A/B testing is a popular method to optimize conversion on a website. Basically you set up two or more variants, measure the differences in conversion rates between these variants, and select a winner based on your test results. The winning variant is the one with the highest conversion rates. A/B testing is a great way to improve your webpages one step a time. Unfortunately implementing tests is not always as simple as it sounds, even if you use for example the nifty interface of Google Website Optimizer. To set up a test, you need to have access to the source code and someone who’s able to adapt it, a live website with visitors or a working prototype, etc.. We’ll show you an example of how Usabilla’s One-Click-Tasks can be used as an interesting and low-budget alternative for A/B testing.
Demo UX Cases
Call-to-Action: benchmarking 10 web services
The sign up button or link is an important call-to-action on the homepages of most web services. In a recent demo case Usabilla compared the sign up on the homepages of 10 different web services. Users found the sign up button on the Twitter homepage in 1.8 seconds. Animoto was a good runner up with 2.3 seconds. On average it took participants 3.5 seconds to find a way to sign up for these web services.
The differences between the performance of these websites on this important task are big. But what makes Twitter homepage stand out in this test? Why do the sign up buttons at Animoto, Vimeo and MyNameisE catch attention faster than those of Wakoopa, Basecamp, and PayPal? We would love to hear your opinion about these test results.
Demo UX Cases
Underdogs beat Expedia in usability showdown
The international travel site Expedia (Alexa Rank 816) gets defeated by its competitors Hotwire, Priceline, and Travelocity on basic usability tasks. Expedia performed the worst in a usability showdown between the four major international travel sites. A total of 148 people participated in this usability test and tried to perform three basic tasks on one of the four websites.
Alexa rank for Expedia, Hotwire, Travelocity, and Priceline
Book a room in Amsterdam
The 148 participants tried to book a hotel room in Amsterdam in a certain price range on one of the four big travel websites. They had to find a way to search for a hotel room (task 1), limit their search on price (task 2), and book a room in the correct price range (task 3). The task performance was measured by the success rate and the time per task.
Expedia, Hotwire, Travelocity, and Priceline
Demo UX Cases
Usability showdown: Expedia / Hotwire / Priceline / Travelocity
Have you ever booked a hotel at Expedia, Hotwire, Priceline, TraveloCity or another big travel site? We’re really curious if you found what you were looking for. Let’s compare the usability of these four travel sites in this usability showdown.
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