Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light on the credibility of homepages in the Learning & Development sector. Let us show you how to use simple guidelines to ensure your sites are designed for credibility—they are easy to implement and they definitely payoff.
Category Archives: Demo UX Cases
Did you notice we have added to our sidebar an “Active Tests” section?
Now, you can participate yourself in a running Usabilla test, get a feeling of what Usabilla is all about and offer your feedback on the selected pages. The more participants, the merrier!
A little while ago I devoted myself to the wording of hyperlinks. I set up a case study in order to find out if wording influences our users’ action, success rates, and their perception of our website. We tested three versions of the ‘About NESCAFÉ’ page, with generic, informative, and intriguing wording. Results show that generic and informative wording increased the chance of finding information, while the intriguing wording was more catchy and appealing.
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Senior drama critic at The New Yorker John Lahr once exclaimed:
“Society drives people crazy with lust and calls it advertising”
Does this craziness translate into sales? Can sexual stimuli interfere with the effectiveness of an ad? After all, most of us like to look at sexy models in sexy lingerie, don’t we? Let me show you how a remote test can shed light on these questions.
Lets dish out some quick ways to test and improve your product. Long tests with a lot of tasks certainly can have their place (for example in the early stages of a design). However, many of our customers are improving their website by running multiple, recurring, and short tests.
Recurring tests are easy to setup and manage. They are of the ‘set and forget’ type. Participating only takes a couple of minutes and is fun to do. It’s also a good example of agile design: small improvements can be made to the existing product quickly. Can’t you just taste the low hanging fruit?
On to the examples!
People often don’t read webpages, but scan them. Good experience designers know this and take good care to provide the user with a clean headline and a prominent call to action. Great experience designers go a step further and adjust their copywriting and links to aid in the scanning. By striking a balance between informative and intriguing wording, people will be enticed to keep reading or explore the rest of the site. Some people will even do both!
We wanted to test this for ourselves. How will users react to different worded hyperlinks in an otherwise identical website? Have a look at the remote test we have set up.
How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!
There are many many online tools out there that help you test and improve almost any aspect of your website. It can be very convenient to not only look at these tools separately, but to combine their advantages into one single test. Matthew Niederberger, a specialist when it comes to online optimization, shares his experience with such an ‘hybrid’ test case on his blog actualinsights.com. We are very happy to get some great insights about how Matthew set up a complete usabillity test in only three hours combining Usabilla with Wufoo, Kampyle, and Mailchimp. Aim of the test was to find out about users preferences for different design variations.
As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.