Demo UX Cases - The Usabilla Blog

Perfectly worded hyperlinks equals better usability and conversion

on June 15, 2011 / by Sabina Idler / 3 Comments

A little while ago I devoted myself to the wording of hyperlinks. I set up a case study in order to find out if wording influences our users’ action, success rates, and their perception of our website. We tested three versions of the ‘About NESCAFÉ’ page, with generic, informative, and intriguing wording. Results show that generic and informative wording increased the chance of finding information, while the intriguing wording was more catchy and appealing.

Figure 1 - Informative version, interesting elements

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Demo UX Cases

The Vampire Effect: Sucking attention away from content

on June 3, 2011 / by Loucas Papantoniou / 2 Comments

Senior drama critic at The New Yorker John Lahr once exclaimed:

“Society drives people crazy with lust and calls it advertising”

Does this craziness translate into sales? Can sexual stimuli interfere with the effectiveness of an ad? After all, most of us like to look at sexy models in sexy lingerie, don’t we? Let me show you how a remote test can shed light on these questions.

Lavazza's titillating ad

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Demo UX Cases

Five Things You Can Test Under Five Minutes

on June 1, 2011 / by Jurian Baas / No Comments

Lets dish out some quick ways to test and improve your product. Long tests with a lot of tasks certainly can have their place (for example in the early stages of a design). However, many of our customers are improving their website by running multiple, recurring, and short tests.

Recurring tests are easy to setup and manage. They are of the ‘set and forget’ type. Participating only takes a couple of minutes and is fun to do. It’s also a good example of agile design: small improvements can be made to the existing product quickly. Can’t you just taste the low hanging fruit?

On to the examples!

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Demo UX Cases

The perfect hyperlink: choose your words carefully

on May 19, 2011 / by Sabina Idler / 1 Comment

People often don’t read webpages, but scan them. Good experience designers know this and take good care to provide the user with a clean headline and a prominent call to action. Great experience designers go a step further and adjust their copywriting and links to aid in the scanning. By striking a balance between informative and intriguing wording, people will be enticed to keep reading or explore the rest of the site. Some people will even do both!

Figure 1 - Subject of study - Nescafé

We wanted to test this for ourselves. How will users react to different worded hyperlinks in an otherwise identical website? Have a look at the remote test we have set up.

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Demo UX Cases

Book a cheap ticket: how four sites score on usability

on May 6, 2011 / by Loucas Papantoniou / 2 Comments

How many times have you tried to book a ticket online and got frustrated by all the options and the cluttered information? Though travel sites embrace the importance of usability and constantly try to improve their sites, still they often fail to deliver a great customer experience (reference). The reason, in many cases, is that the goals of the travel site and that of the user conflict. You might be stressfully looking for a last-minute ticket to see your loved one, while the travel site wants to sell you a package of vacations to Mallorca. It’s not the right moment, but the travel website unfortunately doesn’t know it, and craves to convert… Result? FAIL!

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Demo UX Cases

3 hours, 4 tools, 1 test: +19% conversion rate

on April 11, 2011 / by Sabina Idler / 1 Comment

There are many many online tools out there that help you test and improve almost any aspect of your website. It can be very convenient to not only look at these tools separately, but to combine their advantages into one single test. Matthew Niederberger, a specialist when it comes to online optimization, shares his experience with such an ‘hybrid’ test case on his blog actualinsights.com. We are very happy to get some great insights about how Matthew set up a complete usabillity test in only three hours combining Usabilla with Wufoo, Kampyle, and Mailchimp. Aim of the test was to find out about users preferences for different design variations.

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Demo UX Cases

Boost Your Web Credibility: Learn From The Pro’s

on February 26, 2011 / by Sabina Idler / 3 Comments

As promised, we’re back with the results from our web credibility test case that we previously introduced. We are very pleased with the results as they seem to be in line with previous findings on web credibility by experts in the field. The findings of this test case support the assumption that different aspects on a website can either increase or decrease it’s perceived web credibility.

Figure 1 – heatmap showing elements that were perceived to increase the website’s credibility

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Demo UX Cases

Help us to unravel credibility on web pages

on January 27, 2011 / by Paul Veugen / 7 Comments

Credibility in many cases is the most important driver for conversions. Recently we’ve been experimenting with new tasks to determine factors that influence credibility on webpages. A demo case with Mint helped us to determine how people react to questions about the credibility of a webpage. Based on this pilot we’ve set up another study to measure drivers for credibility on six other websites.

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Announcements

Mashable: “5 Essential Web Apps for the Lean Small Business”

on December 22, 2010 / by Paul Veugen / No Comments

Donna Wells, CEO of Mindflash.com, named Usabilla as one of five essential web applications for Small Business in an interesting article on Mashable. The user focused online training startup Mindflash uses Usabilla to collect online feedback from their users. Mindflash recruits participants with Ethnio:

“Ethnio allows us to grab and vet potential candidates through website pop-ups. Usabilla then pulls the best candidates from the Ethnio session to work through questions, product concepts and sends feedback and analysis to the business.”

“Set up properly, this nifty duo works almost entirely hands-off, allowing the site to motor along while continually mining data. And it keeps our top research and product talent focused on interpreting the results – not collecting them.”

Mindflash reinvented itself with a little external help from Adaptive Path. Paula Wellings (Adaptive Path) and Cameron Gray (Mindflash) shared insights about their journey to become more customer focused at UX Week 2010. A video of their presentation about ‘Pizzability’ (who can spot the Usabilla screenshot?):

UX Week 2010 | Paula Wellings & Cameron Gray | Turning a Developer-driven Organization into a UX Company from Adaptive Path on Vimeo.

We’re happy to facilitate the dialogue between Mindflash and their customers and are proud to be mentioned by their CEO, Donna Wells, as one of the most essential web apps.

Do you like the article on Mashable? Please retweet it, share it on Facebook or post it on LinkedIN using the buttons next to the article on Mashable.

Demo UX Cases

Why do you trust Mint? Takeaways from a visual survey

on September 28, 2010 / by Paul Veugen / 4 Comments

Two weeks ago we published four tiny visual surveys to help inspire Usabilla users. Our users and visitors participated in these surveys and shared their feedback on different webpages. We will share the results of these test cases to give you an idea of how these short visual surveys can help you understanding your users. As requested we will start with a selection of the results from the Mint demo case: “Click on the things that make you trust Mint. Please explain why.”

We analyzed the results 177 participants in this survey. These participants answered the question with 596 points (3.4 points / participant) and explained with 140 notes (0.8 / participant). We will share four takeaways based on a selection of their feedback.

Heatmap

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