Demo UX Cases - The Usabilla Blog

User Feedback on Facebook pages: 8 ways to optimize

on November 8, 2011 / by Jurian Baas / 2 Comments

Do you want to know how you can improve the UX of your Facebook page? Customizing your Facebook page is a challenge because a big part of the design is already there. The limited insights that Facebook offers into your page statistics provide little evidence on which to base your design decisions. That’s why we conducted a remote usability test of the Facebook pages of eight of the world’s most popular brands. Based on the results, we offer eight tips that can help improve the conversion of your Facebook page and get you more ‘Likes’.

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Demo UX Cases

The UX of 8 leading banking websites

on September 28, 2011 / by Jurian Baas / 2 Comments

Every day millions of people deal with their personal finances on the Internet. Banks have to tie a lot of systems together to make this possible, and simultaneously ensure that other information is easily accessible. There are a lot of details for banks to cover on a website: information about mortgages, credit cards, locations, insurances, loans, and much more.

Results for one of the tasks in our report

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Demo UX Cases

A user test on decoy pricing: steer decisions and increase conversion

on September 15, 2011 / by Loucas Papantoniou / 4 Comments

Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely. The effect can shortly be described as follows:

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Demo UX Cases

Startup call to action benchmark

on September 13, 2011 / by Jurian Baas / 1 Comment

While looking for inspiration on the design of call-to-action buttons, we came across a great thread on Quora about good looking startup homepages. The homepages that are listed show common design patterns and call-to-action buttons that we can test.

Top performer Xero

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Demo UX Cases

Infographic – User Experience of Airline Sites

on August 18, 2011 / by Jurian Baas / 1 Comment

To provide some visual feedback with our report on the travel sector, Suzanne made an infographic about the user experience of airline sites. Click the image to see it in all it’s full-scale prettiness.

Demo UX Cases

Usabilla Report: The UX of 18 leading travel websites

on August 16, 2011 / by Paul Veugen / 11 Comments

Summer finally hit Amsterdam. In the vacation high season we decided to devote our very first quarterly user experience report to the travel sector. We lined up a total of 18 travel sites in three different categories (hotels, airlines, and comparison sites) and invited 800 participants to give feedback and perform simple tasks.

Screenshot: Shatner made quite an impression on Priceline.com

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Demo UX Cases

Picking apart the TechCrunch redesign with a user test

on July 20, 2011 / by Jurian Baas / 2 Comments

The recent redesign of TechCrunch caused a lot of noise among readers of the startup blog. Most of the critiques are similar to Youtube comments: almost all are unfounded, most contain a lot of grammatical errors; and some are blatant personal attacks. TechCrunch even provided a hatemail template to cater to users who seem to feel like “they’d woken up to discover that someone had crept in and rearranged the features of their wife’s face”.

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Demo UX Cases

Do you trust me? Assessing Web credibility

on July 1, 2011 / by Loucas Papantoniou / No Comments

Trust keeps coming back as one of the most important factors in the user experience of websites. We delve deeper in the theory of credibility impact by B.J. Fogg and team up with our office neighbors Springest to shed light on the credibility of homepages in the Learning & Development sector. Let us show you how to use simple guidelines to ensure your sites are designed for credibility—they are easy to implement and they definitely payoff.

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Demo UX Cases

TNT Post vs PostNL: Testing the first rebranding effects

on June 29, 2011 / by Loucas Papantoniou / 5 Comments

On May the 31st TNT | post launched it’s new logo and brand identity for the mail division, which will be rebranded from now on as PostNL. This is part of TNT’s divestment of the mail division which will be turned into an independent company with activities in Netherlands, Belgium, Germany, the UK and Italy.

The old TNT | post logo and the new PostNL logo

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Demo UX Cases

More participants? Add your test to our ‘Active Tests’ sidebar!

on June 27, 2011 / by Loucas Papantoniou / No Comments

Hi there!

Did you notice we have added to our sidebar an “Active Tests” section?

Now, you can participate yourself in a running Usabilla test, get a feeling of what Usabilla is all about and offer your feedback on the selected pages. The more participants, the merrier!

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